MCR strengthens its business with new facilities and corporate identity

The Spanish technology wholesaler has opened its headquarters on the outskirts of Madrid, with a total area of 10.000 m², which accompanies in parallel with a new corporate image.

The activity of the national technological wholesaler MCR It is being intense in the current month of July, since a few days ago the company moved its headquarters from Madrid to larger and more modern facilities, now reinforces its corporate identity with a new image.

The new MCR headquarters, with a total area of 10.500 m², which is distributed in a large and modern logistics warehouse of 8.000 m² and in 2.500 m² of technologically equipped offices, It is located in the Los Gavilanes Industrial Estate in the Madrid town of Getafe..

The wholesaler's objective is to provide a faster and more effective response to the distribution channel from these new facilities, in which their partners can directly collect the merchandise if they wish.

practically in parallel, The Spanish wholesaler has presented its new corporate image, which will be fully effective during this month.

This is how Pedro Quiroga explains it, MCR CEO: During the past year we significantly reorganized our structure, with the creation of new divisions specialized in specific segments, and now we move to new, much larger and more modern facilities. “We wanted all these modernization initiatives to be accompanied by a change in corporate identity that reflected our growth and current leadership.”.

The central element in MCR's new corporate image is its logo change, that maintains the original blue, but add a second tone. “We wanted to maintain that blue that in our opinion continues to show our identity, but the truth is that now we are more diverse, and hence that second tone”, Carmen Martínez points out, MCR Marketing Director.

In addition, the typography was also changed “which aims to show a more modern and simpler spirit.”, but committed to innovation -he adds-. In addition, The logo now includes the word 'Group', that clearly reflects what we are today: a set of teams working towards a common goal, with a track record of more than twenty years and a very high level of specialization”.

The new image also includes the renewal of all MCR corporate material, as well as the merchandising of the company. The different divisions of the wholesaler also launch their logo: MCR Pro (focused on corporate solutions) y ab materials (specialized office and educational supplies).

“The MCR brand had to evolve in parallel to the process of continuous transformation that we have followed in recent years - underlines its CEO.. We are proud to present this new image that identifies the company we are today, and represents a historical milestone in our history. “Renewing and repositioning the brand was the natural next step within the framework of the growth and success of our organization”.