Parque Rioja shopping center redesigns its large format Led display

LED&Go has been in charge of the new proposal made for this screen of 7 m2, a pitch of P3.9 mm and a resolution of 896×512 Pixels. now, It has been located inside the facilities and has been given a more playful purpose, Thinking about customers.

in Rioja Park (Logroño) have decided to give a second life to the Led screen, Located on the outside of the center. It has now been installed in one of the central squares inside with the idea of being used to view football matches and relevant information for users.

LED&go has played a leading role in this product redesign, making it possible to move and adapt this seven-square-meter screen, a pitch of P3.9 mm and a resolution of 896×512 Pixels, to the interior space of the mall.

Ceetrus, company that is in charge of the management of Parque Rioja, It has always paid great attention to meeting the expectations of its customers. Aware of the needs of its users, it has preferred to transform a screen intended for commercial content into a visual medium with which to enjoy and have fun in company.

After different proposals, The one chosen for the final development was to maintain a standard format of 16:9 and dock it in the upper space of the square. The choice of location is key, Well, it's located right in the bar area of the square. In this way, It is ensured that customers can correctly watch football matches while enjoying an aperitif at the bar tables.

Novelty is one of the best features and strategies to create vivid and pleasant sensations. That's why, In addition to the redesign of this screen, Ceetrus wanted to surprise the youngest visitors with interactive experiences on its other two LED screens in the square.

The experiences developed by Led&Go works through a Kinect motion sensor, which implies a gestural interaction. Fun for kids is guaranteed with the digital vertical garden experience, where they can interact with vegetation, Move it and discover themselves behind the leaves. On the other hand, Football and sports lovers can score penalties and get the highest number of goals.

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