EDM and Peerless-AV Dynamic DooH Displays Boost BigFoot Java Sales

The digital menu panels that this food chain has installed outside offer attractive dynamic content to attract customers to its premises and drive its expansion strategy.

EcoDigital Media (EDM), North American specialist in digital signage solutions, in partnership with audiovisual solutions manufacturer Peerless AV is carrying out an innovative outdoor digitalization project with the BigFoot Java food chain (BFJ), which has more than 34 establishments in the United States.

Precisely this project aims to promote the expansion of BFJ, based in Pacific (Washington - EU) all over the country, in order to further streamline and energize customer service with attractive digital menus located outdoors, based on EDM and Peerless-AV digital displays, with content that reinforces the chain's strategy and its commitment to the customer.

Peerless-AV Xtreme Outdoor Digital Menu Boards are used for this project., with EDM turnkey installation services, with an attractive and dynamic design of the menu content offered by BFJ, updated in real time, in order to provide its customers with a close and modern experience through coffee, its star product.

Para Kimberly Brecko, CEO de EDM, “The visual is processed thousands of times faster by the brain than text.”; triggers deeper emotional and sensory responses and is remembered much better. Digital displays can promote new products, encourage additional purchases and help customers make decisions faster. “We are proud to partner with BigFoot Java to take their customer engagement strategy to the next level.”.

A successful initiative, as Jennifer Whitmore points out, owner of BigFoot Java. “We haven't updated the static menus in many years, and we're excited about the new EDM and Peerless-AV menu boards. Converting to digital menus will allow us to be more creative in how we present our new and tasty offerings, while positioning us for continued growth and expansion of the business”.

For your part, Brian McClimans, vp. Peerless-AV sales, He adds that “for many people, A daily cup of coffee is a special ritual and we know that BigFoot Java customers feel that way when they go to their establishments.. “That is why we are proud to partner with EcoDigital Media to help companies on their digital signage journey to meet their business objectives and better serve the BigFoot Java community.”.