Wildbytes creates a multi-sensory VR experience to present the avant-garde Botanic building

Using multi-sensory 4D technology, the visitor immerses himself in this building, through an immersive projection, without the need for glasses or helmets. The spaces have been recreated incorporating characteristic sounds and smells.

Wildbytes has designed an immersive virtual reality experience that allows you to immerse yourself in an environment without the need for glasses or helmets. And the first project that has been carried out using its development has been for Arima Real Estate Society, on the occasion of the launch of its real estate initiative, Botanic.

This will be one of the most avant-garde office spaces in Europe. Its inauguration is expected in 2021 and has 9.902 square meters of gross leasable area, distributed in 9 plants, 212 parking spaces and more than a thousand additional square meters of terraces. One of its greatest attractions is a spectacular botanical garden of more than 2.500 square meters that will include species from all over the world.

The project of which Wildbytes has been a part is a showroom that aims to market the innovative and avant-garde real estate assets of the Socimi.. In this first experience, Árima representatives can transport the visitor to the Botanic spaces without leaving a room and without having to resort to glasses or helmets that isolate the interlocutor and make dialogue and personal connection difficult..
‫
“With Wildbytes we have been able to do something that until now we could not, show one of our future projects in an impressive way without leaving our meeting room. Thanks to this technology and the hyper-realistic infographics that we make together with Archimia, We have managed to break space and time and get to know Botanic inside and out., “building that is currently in the initial phase of renovation”, comments Guillermo Fernández-Cuesta Laborde, Real estate manager at Botanic and deputy to the CEO of Árima.

Using multi-sensory 4D technology, the Botanic spaces have been recreated and projected 360º in the room, which can be navigated by controlling the projections from a tablet. The sounds and aromas of the building have also been recreated and are activated when entering the areas.

“The gardens, For example, They have their own natural sound and are accompanied by a floral or fresh grass fragrance depending on the space.. The offices, It has ambient sound and is accompanied by a woody fragrance that recreates both construction elements and furniture.. It is a holistic approach to virtual reality, without imposing physical barriers that prevent sharing the experience without the need to isolate. “This resource opens up an immense range of possibilities for companies.”, indicates Daniel Torrico managing director of Wildbytes.

‫“‬Para Patrick Juárez Chief Strategy Officer de Wildbytes, Large companies seek to rely on technology to compete more forcefully. virtual reality, multisensory experiences and immersive installations break with traditional parameters and, besides, They represent sustainable innovation.

“On this occasion, since we have applied it to real estate, which has meant a revolution in terms of sales tools for the real estate market, positioning Árima as the spearhead of the sector”.