Christmas projection on store facades to boost commerce

The luxury brand Christian Dior offers a spectacular technical installation of Motion Mapping with two Panasonic RZ21 projectors on the facade of its London store.

The fashion brand's London store Dior, located in a central six-story high building in the capital of the United Kingdom, It has become the best Christmas showcase to encourage the commercial sector and sales of this luxury brand..

The façade of this establishment displays a spectacular display of Christmas light and color with video mapping, whose technical assembly, control and execution has been entrusted by Dior's creative agency to the specialist Motion Mapping.

The projection and visual control and manipulation equipment is installed on the roof of none other than another luxury brand such as Louis Vuitton., located directly opposite on London's New Bond Street. A compact Hippotizer Nevis+ media server from Green Hippo, as the main control system of the show, that manages two projectors Panasonic RZ21, protected by Tempest Outdoor Enclosures.

Panasonic PT-RZ21K Dual Laser Light Projector Offers Non-Stop Operation, with integrated redundancy, for rental applications, live events and large venues, as in the case of the mapping on the facade of the Dior store, with a power of 20.000 lumens.

As the creative director of Motion Mapping explains, Stuart Harris, “The compact Nevis+ player has made installing the equipment much easier, located at the top of a six-story building with limited space. The content of the projections has been supplied by Dior's creative agency, and the challenge has been to transmit it to the intricate architecture of the building”.

This video mapping facility is active throughout the month of December. Another challenge for Harris and his team was the winter weather in London., for which they needed a visual system that could withstand changing atmospheric conditions.

Besides, Due to local council restrictions they could not use certain equipment, including lasers for additional movement. “The flexibility that Hippotizer provides in image control has been optimal. The ability to change contrast, saturation and multiple other variables to ensure that the details of the content have the desired impact, has contributed enormously to the success of the project”, Harris assures.

With a small chassis and relatively light weight, “Nevis+ offers an extremely high level of robustness and more than enough of the power needed to carry out this show,” he points out.. We chose it for its reliability, stability and processing skill.”.

For this project they also used the technical support of Green Hippo, in order to ensure that everything ran smoothly within the short installation time. “We had remote support as required and the company team was always solving any problem quickly and efficiently”, recalls harris.

Dior's Christmas screenings include branded content and classic Christmas visuals, designed to attract the attention of the store during the traditional shopping season.