With the integration of high-end Smart interactive displays, Nureva's audio conferencing and AVer videoconference, has achieved harmony between technology and environment at its headquarters in Alcoy.

Soft Control and Crambo at Erum

Erum Group, A group of international companies specialized in offering global solutions dedicated to thermoplastic injection and environmental management, has launched a collaborative model to respond to the new efficiency needs at its headquarters in Alcoy.

To carry out the renovation of its corporate rooms in order to improve and modernize communication processes, has opted for the experience and services of Soft Controls and Crambo.

Before Modernization, They used home video conferencing equipment for their meetings, which led to a loss of time and efficiency in communications. Hence, the need arose, on the one hand, to be able to carry out a more optimal management that would allow agility in communications, and on the other, Achieve simplicity in processes to increase collaboration, thanks to a more intuitive and easy-to-use technology.

Soft Control and Crambo at Erum

Start-up of the project

The Erum Group decided to undertake a change in the existing collaboration and videoconferencing systems to improve and achieve greater versatility in both internal and external communications.

Hence the planning of the new equipment for the Europa room and management office in Alcoy and the training room in Morocco, thus allowing fluid communication between both venues.

Soft Controls and Crambo have been in charge of the supply, Installation and commissioning of high-end interactive displays Smart, for wireless presentations; Audio Conferencing Nureva and videoconferencing Aver.

Integration of equipment in the management room, Respecting aesthetics, It was one of the great challenges when it came to installing all the solutions designed for this project.

Soft Control and Crambo at Erum

To this end, it was chosen, among other equipment, a Smart MX275 interactive whiteboard, the VB342+ all-in-one video conferencing system and the Wired Microphone Extender 20 AVer meters, apart from other integrating elements that have made the installation possible.

As far as the Europa Room is concerned, the best option was to use the Nureva HDL-300 Dual audio conferencing system with Microphone Mist technology, since with a single cable you could be able to capture the sound of a room 70 Multipurpose square meters.

In addition, It was possible to change the arrangement of the furniture at any time according to the needs, given the lack of cables and microphones in the room. The same, a Smart MX286 interactive display equipped with Learning Suite and Notebook software from the same manufacturer was opted for. In videoconferencing, the 4K AVer CAM540 option was chosen.

The result was harmony between all the elements, achieving the effect desired by the client: Seamless integration between technology and environment.

last, the Morocco room required special conditions, as it was essential to be able to establish reliable and fluid communication between the production factory in that country and the Management in Alcoy. Hence, it was decided to install a Smart MX286 interactive whiteboard, a CAM540 4K video conferencing camera as well as a Nureva HDL-300 Dual audio conferencing system with Microphone Mist technology.

After this makeover, respecting the aesthetics of the Erum Group and under the philosophy of Soft Controls, a clean installation was achieved, No visible wires and geared towards facilitating the end-user experience.

In this project, we have tried to create spaces to promote collaboration between the company's employees, External collaborators and partners. Places to generate ideas and work in an agile and productive way, without the technological factor being an obstacle. All this in order to provide a solution to the main challenges facing the world today.


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by • 21 Jan, 2021
• section: audio, AV Conferencing, Case studies, display, Infrastructure, Telepresence / videoconference