IAB Spain creates its online marketing and digital business academy

The objective of IAB Spain Academy is to respond to the need of professionals in the sector to train in specialized programs in the latest digital trends..

The advertising association, digital marketing and communication in Spain has launched its online academy for professionals in the marketing and digital business industry , IAB Spain Academy.

Its training offer responds to the need of companies to have specialized experts and professionals and focuses it to address the disciplines that, today, They are defining the future of digital marketing in a practical way, innovative and flexible.

Adapting to the needs of the new reality of the labor market, IAB Spain has designed a quality training ecosystem with a clear professional projection in which students have access to updated knowledge and reference tools for digital business.

Its teachers are outstanding and active professionals from companies in the sector., so that students learn from experts who are in everyday life. All training offers are certified by IAB Spain, which allows students not only to advance in their professional development but also to strengthen their resume.

Thanks to its own technological platform, allows students to complete their training in a flexible way, efficient and adapted to your needs. Once the course or program is completed, The platform allows it to be downloaded so that the student can access it whenever and wherever they want.

In its implementation, IAB Academy offers training in two trending disciplines: Multichannel Programmatic Advertising Growth Marketing &Pirae metrics. The first, taught by Mikel Lekaroz, CEO of Adbibo Technologies, y MD Spain from OZ Digital, Next14 Group; offers the student a global vision of the dominant model for buying and selling digital advertising.

For your part, The second focuses on showing the new rules and paradigms in marketing strategies.. The training of this course is provided by Salvatore Cóspito, CDTO and DatMean.