LG and Userful create software-defined AV over IP solution for enterprise use

The centralized solution for display network management, developed by LG Electronics Business Solutions Europa y Userful, improves performance and reduces complexity, costs and carbon footprint.

The result of this collaboration between LG Electronics Business Solutions Europa y Userful It is an AV over IP solution, end-to-end software-defined, that combines the platforms webOS Signage of the first and the Visual Networking from the Canadian company to optimize display networks in control rooms, digital signage, corporate signage and video wall.

Thanks to it, Digitally integrated businesses in key markets around the world can now deploy IT-managed services, from virtually any source to webOS screens, with advanced streaming capabilities, flexibility in installation and security NIST.

Whether providing immediate video and data through real-time streaming protocols (RTSP) for control rooms or managing 8K content on hundreds of screens, Integrators and end users can enjoy a powerful and optimized display network management experience with the Userful platform and LG displays.

Future of display network management

According to Harri Ekholm, vp. LG Electronics Business Solutions Europe Sales, alliance will develop the future of just-in-time display network management to help integrators and enterprises capitalize on the expected exponential growth in AV over IP over the next five years.

“Together,” says Ekholm.- We have created a digital display network management platform that can simplify and empower LG installations to provide security, speed and flexibility in content delivery and screen implementation”.

As this manager points out, “due to the acceleration of new services and digital transformation, there is a clear need for a centralized platform to manage visual services in combination with data, IoT is AI. Userful's software-defined platform uniquely integrates all of them, and delivers them via public/private cloud servers to network-optimized webOS signage displays, enabling AV services throughout the organization”.

Both companies already recognized in the year 2019 the growth potential of AV over IP and began developing a software solution, flexible and personalized, which runs on LG's webOS Signage platform for flat screens y Led direct view, focusing on simplicity, reliability and flexibility.

Growing market

As they point out from Userful, The resulting centralized platform will mean significant savings in hardware and energy costs, while contributing to reducing the carbon footprint.

The potential growth of this market is enormous, with applications ranging from mission critical displays y digital signage networks throughout the company until videowall installed in corporate lobbies and large visual systems for conference rooms.

According to the consultant Maia Research, The AV over IP market is poised to grow 3.000 millions of current dollars 51.000 millions of dollars in 2027, with a 85% expected increase in corporate sectors, governmental and educational, positioning LG-Userful solution to meet demand for display network improvements with new capabilities.

Full integration

John Marshall, CEO of Userful, highlights that other display manufacturers have not been able to match LG's level of software integration, which makes this alliance even more valuable and unique.

“The industry underestimates the difficulty of optimizing traditional AV products for the IT environment.”, especially with network distribution challenges and demanding enterprise applications -Marshall points out-. Historically, la industria AV ha trabajado con códecs NAB y estándares AV, centrándose en la tecnología AV sobre cable HDMI de la más alta calidad. La adición de redes basadas en protocolos múltiples es un desafío completamente nuevo”.

Y añade que “el hecho de que LG haya podido integrar dichos protocolos de TI en su firmware central, en el corazón mismo de su canal de medios, es más que impresionante. In a nutshell, esta solución simplifica el trabajo de TI y puede reducir en complejidad la instalación y el mantenimiento”.

Además de LG, Userful trabajó previamente con otros fabricantes de pantallas “que fallaban a la hora de desarrollar una integración tan sofisticada de estándares de TI en su firmware -recuerda Marshall-. Durante esos desarrollos se manifestaron las diferencias entre los fabricantes de pantallas de bajo coste y las preparadas para TI que se adaptan a las necesidades de la empresa moderna. Estamos orgullosos de trabajar juntos para liderar el camino a seguir en la industria y ofrecer nuevas soluciones para mejorar las operaciones comerciales de las empresas”.