SNA Displays advances the installation of the largest Led screen on the West Coast

Located in front of the Los Angeles Convention Center, on the facade of the mixed-use tower of the Moxy and AC hotels, the huge Led screen SNA Displays, a digital canvas of more than 1.393 m2 that curves around the building, It has a pixel pitch of 8 mm.

The installation of the gigantic Led screen SNA Displays on the façade of the new hotel Moxy y AC, of 37 plants, It is taking shape in the center of Los Angeles and is added to the one that the company has mounted on the top of the building The Reef, of 12 plants, and which until now was the largest digital canvas on the West Coast, con 9.290 square meters.

The new screen is being set up in front of the Los Angeles Convention Center, in the multipurpose facility Crypto.com Arena – L.A. Live (previously Staples Center), in a mixed-use tower 37 plants and more 55.741 m2 that houses a Moxy hotel, divided into one of 380 rooms and another 347 south and, with meeting rooms, restaurants (one on the floor 34 with panoramic views of the Los Angeles skyline) and leisure spaces that aims to become a cultural and entertainment center of the city that will be inaugurated this year.

The consultant Consumer Experience Group (CEG), based in Los Angeles for experiential exhibition projects, is managing the static and digital signage elements of this development, property Lightstone.

Built from the Empire outdoor range de SNA Displays, New Led Screen Will Wrap Six-Level Above-Ground Parking Structure, configuring a continuous video system more than 1.393 m2, that curves around the facade of the building.

Despite its size, the screen has a adjusted pixel pitch 8 mm, which allows us to offer close to 22 million pixels in a Led system 15,2 meters high, similar to the length of a football field.

“Moxy and AC Hotels required precise system management to ensure all primary and secondary supporting steel was installed correctly,” he explains. Rasool Sayed, SNA Displays project manager-. The assembly of this project is unique, since there are only two massive substructures; the lower one has more than 8,5 meters high. Being able to custom manufacture each radio element and minimize the number of on-site selections allowed us to avoid shutting down traffic in busy downtown Los Angeles., and the huge subframes resulted in less alignment of the seams on the façade.”.

Despite this challenge, which had to be delayed due to the pandemic, “We have been able to get ahead of our deadlines,” says Sayed.. SNA's daily reporting management has helped us coordinate the project accurately, ensuring that everything is carefully tuned from the design and engineering stage to the installation and alignment of each pixel”.

SNA Displays has become a benchmark in the downtown Los Angeles area with the installation of impressive LED screens for digital outdoor advertising in emblematic buildings, which some already call the West Coast Times Square, to which are added the projects carried out in New York's Times Square (more details in Digital AV).