Cisco and Real Madrid: Wendy Mars and Emilio Butragueño

the Santiago Bernabéu Stadium will be equipped with a wireless network of more than 1.200 WiFi access points 6 and will have more than a thousand screens managed by the integral IPTV solution of culm.

culm and Real Madrid have signed a global and multi-year collaboration agreement to turn the new Santiago Bernabéu stadium into one of the most technologically advanced sports venues in the world.

As the official technological partner of the Club, Cisco will equip the new stadium Santiago Bernabéu with a comprehensive deployment of your technology, including connectivity solutions, safety, data centers and digital signage. All designed on a single intelligent and converged network.

"Thanks to this collaboration agreement with Cisco, the new Santiago Bernabéu stadium ensures that it can carry data, voice and videos to any point and guarantee the widest range of services and a spectacle unparalleled in the world of football", Designates Emilio Butragueño, Director of Institutional Relations of Real Madrid C.F.

This multipurpose stadium of 85.000 Seats will feature a wireless connectivity network of more than 1.200 WiFi access points 6. Offer greater speed, reliability and bandwidth than the previous WiFi standard for fans to enjoy more immersive experiences interacting with their devices and applications.

According to Cisco, stadiums that use WiFi technology 6 have reached record levels of traffic and data consumption of fans, achieving levels of interaction with spectators and fans only previously seen at the world's biggest sporting events.

Optimized experiences and processes

Through this partnership, Real Madrid will not only take advantage of Cisco's full range of technological solutions, but also his experience in the industry working with the largest sports organizations, leagues, teams and stadiums of the world.

Thanks to a single, converged Cisco network designed with the highest security, speed and reliability, Real Madrid will be able to offer innovative experiences to its fans in the stadium and around the world, as well as optimizing various operational processes in the field such as communications or security.

In addition, more than 1.000 displays managed by Cisco's end-to-end IPTV solution, combining high-definition video distribution with state-of-the-art digital signage, will allow the Club to increase the participation of fans throughout the complex and generate new leisure offers.

"Real Madrid is one of the jewels in the crown of the world of sport", Highlights Wendy Mars, President of Cisco EMEAR. "We are delighted to add a club with so much history to the global cast of sports institutions cisco works with., and we look forward to bringing together the power of our two global brands to drive a more connected and inclusive future for football.".

Cisco solutions have served as the technological base of the Santiago Bernabéu stadium for many years. Today's announcement expanding this collaboration will allow the Club to further strengthen its reputation as a global leader in innovation and leverage Cisco's expertise and expertise to keep the stadium at the forefront of technology for years to come..

For more than a decade, Cisco solutions for the sports and entertainment sector have been used by hundreds of locations, Equipment, industry-leading events and organizations around the world, as SoFi Stadium, the Olympic and Paralympic Games, City Football Group, Riot Games, the National Football League of the United States and many more.

"Cisco's Commitment to Digitizing the Country, materialized in Spain through our Digitaliza program, now it also reaches the sports industry", Points Andreu Vilamitjana, CEO of Cisco Spain. "The Santiago Bernabéu stadium is already reinventing the future of entertainment in sports venues, providing fans with unforgettable experiences and allowing the contents and services to have the highest quality and safety".


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by • 18 sea, 2022
• section: Case studies, Digital signage, display, Signal distribution, Infrastructure, networks, safety