Exterior Plus will manage the advertising of the X-Madrid shopping center

In this shopping center in Alcorcón, Exterior Plus has launched a digital circuit to bring brands closer to a young, sports-loving audience.

Managed by Merlin Properties, the shopping center X-Madrid It is characterized by its totally disruptive concept, label-free and extreme sports oriented, in addition to offering an important commercial and gastronomic offer. Exterior Plus has launched a digital circuit composed of 14 faces with the aim of bringing brands closer to a young, sports-loving audience.

It has more than 40.000 square meters divided into three floors and, at the moment, It is the fashion shopping center in Madrid due to its differentiating approach.

In addition to X-Madrid, The agreement between Merlín Properties and Exterior Plus also includes the advertising concession of other shopping centers such as the art in Biscay, LaVital in Gandía or Three Waters in Madrid.

In all of them, Exterior Plus will carry out a digitization that will join the more than 3.000 screens that it already has in more than one hundred shopping centers throughout Spain.

“We thank Merlín Properties for the trust they give us to manage these centers. They are all very visited spaces in their locations and- Madrid, specifically, a very important reference and with which we feel totally identified due to its disruptive and innovative nature”, explains Piedad Siegfried, Commercial and Marketing Director of Exterior Plus.