Sony trusts Andreu Casasnovas to manage the subsidiary in Iberia

After directing the audio and video area of Sony Europa, Andreu Casasnovas has been appointed general director of the company for Spain and Portugal, replacing Alberto Ayala in office, who will develop new responsibilities at the continental level.

As head of Sony Iberia and thanks to his experience as director of the audio and video division of the multinational in Europe, Andreu Casasnovas assumes this new role with the aim of developing a business strategy in Spain and Portugal “that highlights the value in creating unique experiences for users, both professionals and technology lovers”, according to the statement.

“I am very proud to be able to lead the Sony business, the company where I have grown personally and professionally, in a market as relevant as the Iberian one - Casasnovas has declared -. From the general management in Spain and Portugal I will try to contribute my experience to continue improving our presence in both countries, “open a new stage in a different context than before the pandemic and continue putting a long-standing brand like this one in its place.”.

The new general director at Iberia replaces Alberto Ayala, who has carried out this responsibility since the end of the year 2018 and now he will return to Sony Europe to develop new work on the continent.

Andreu Casasnovas, telecommunications engineer, MBA from Esade and PDD from Iese, He has been at Sony for almost twenty-five years, during which he has held different positions in the marketing and sales departments.

Since the end of 2018, Casasnovas led the audio and video department of Sony Europe as successor to Alberto Ayala and has developed highly successful product launches in the market., like wireless headphones Sony WF-1000M4 and the newly presented LinkBuds.