European digital signage integrator Trison could go on sale

According to the European consultancy invidis, the Spanish financial investor Portobello plans to sell the stake in the 70% that you have in the Spanish integrator of digital signage Trison, whose valuation by this company could be placed at 200 millions of euros.

In autumn of 2021, the British financial investor Hanover Investors took the digital signage integrator off the stock exchange Zeta Display, with a rating of almost 100 millions of euros. According to the data provided by Florian Rotberg, managing director of the consultancy invidis, specialist in digital signage, Trison would be the next company for sale, among the four main integrators of this market in Europe.

The financial investor Portobello Capital, based in Madrid and holding the 70% of the shares of the company Trison, has appointed the Canadian investment group Canaccord Genuity as a financial advisor for the sale of the Spanish integrator.

Trison operates worldwide as a digital signage integrator and has the Inditex Group (Zara), Fnac, Starbuck, C&A and Porsche among its most important customers. In Germany, the company is represented with a project management office based in Stuttgart.

Portobello joined Trison in the year 2017 as majority shareholder (70%) and now looking to leave after five years, according to the invidis statement, stating that "as a general rule, financial investors only invest in a company for a few years and look for a timely exit before the funds created expire.".

Portobello has called in recent weeks a competition between the main investment banks operating in Spain to select the financial advisor who will supervise the sale process. The group expects a valuation of 200 million euros for Trison, company founded in La Coruña in 1999.

in 2021, Trison's sales hovered around 60 millions of euros, with a gross operating result (ebitda) from the between 14 and 15 millions of euros. An assessment of 200 million euros corresponds to an EBITDA multiple of 14x, as pointed out by invidis.

The company employs 250 people and also works with 2.200 installers in 112 Countries, managing near 2.500 projects per year. From the entrance of Portobello, Trison has taken over leading integrators in France (MMT), Great Britain (Beaver) and the Spanish digital agency Necsum (more data in Digital AV).

On Trison's business calendar is its imminent participation in Ise 2022, which is celebrated by the 10 to the 13 May in Barcelona, where the company has offices, and important announcements are likely to be made in this regard.

Other articles on Beaver, Canaccord Genuity, Hanover, Invidis Consulting, ISE2022, Necsum, Necsum Trison, Portobello Capital, TMM Group, Trison Worldwide, ZetaDisplay