Max Center offers an interactive and differential experience to its visitors with a digital work of art

The audiovisual specialist Necsum Trison has created for this shopping center in Baracaldo (Biscay) a digital totem, of 17 meters high, which offers an image quality of 25 millions of pixels.

The mall Max Center, located in Baracaldo (Biscay) and property of Sonae Sierra, It is a benchmark for leisure and restaurants in this city and has increased with the recent inauguration of one of the largest works of digital art in Europe, as described by those responsible for it.

The work is a huge digital totem pole, of 17 meters high and 9,5 width, with a surface area of more than 160 m2 of visualization and 25 Millions of pixels of image quality, in which spectacular images and videos are shown that capture the attention of visitors to the shopping center, offering them a different experience.

The creation of this digital structure is the responsibility of the audiovisual specialist Necsum Trison, which is located in the so-called Central Plaza of the Biscayan shopping complex.

As pointed out by those in charge of the center, "This is another step in the progress of the modernization and improvement works that we began a year ago, that is committed to modern architecture to adapt to the new times. Thanks to advanced technology and innovative digital and artistic solutions, our Central Square becomes the largest sensory square in Europe".

The digital content displayed on this large totem pole is very varied, which ranges from references to some of the best Basque athletes (Julen Guerrero, Almudena Cid, Joane Somarriba, Juanma Iturriaga, The Steel Brothers, Igor Yebra, Etc.), to digital architecture (Guggenheim Museum, Bilbao Metro and San Mamés Stadium) to emblematic landscapes of the Basque Country.

Visitors to the center can also watch the projection of an impressive digital sculpture onto the structure (of 17 meters high) of The David, by Michelangelo, that will 'come to life' to surprise and interact with visitors to the centre.

In addition to enjoying stunning images, like a sophisticated waterfall of gold with an impressive drop in the entire digital structure in three dimensions (watch attached video).

This impressive and innovative audiovisual show is completed with interactive games for all ages, with visitors as the protagonists, As could be seen a few days ago during the inauguration of the structure.

To do this, the Central Plaza has a multitude of sensors that allow all people to play and have fun in an interactive way. The goal of this is to turn it into a space where you can enjoy augmented reality experiences, share photos with friends and even experiment with a very unique digital trade show hammer.

At the same time, Max Center's Digital Screen Will Offer Exclusive Scheduled Shows, Where Musical Robots, Dancers & Performers, among others, They will make a unique show. likewise, The digital media is ready to offer visitors concerts, sports broadcasts or any other event of great interest.

"At Sonae Sierra we have always been committed to the constant improvement and digitalisation of our centres," said Alexander Pessegueiro, head of asset management of this company in Spain-. The inauguration of this digital work of art is further proof of the good progress of the Max Center remodeling project, which we expect to conclude over the next few years. 2021, consolidating its position as the main commercial center in the region".

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