Europalco develops a new format to hold hybrid events

Turning distance into a benefit, Europalco combines the best of in-person and virtual formats using the latest virtual reality technologies, mixed and increased.

The Portuguese company has presented a new concept of hybrid events: Studio Europalco that mixes the advantages of in-person and virtual formats with the use of virtual reality (VR), mixed (MR) y increased (AR) to transform distance into a benefit and favor the exponential increase in audiences.

With the return of many events in person, the importance of contact and person-to-person interaction has become clear.. The emotions and impressions of the live experience are incomparable to what can be experienced online.

However, The current scenario does not have to be exclusive of the great advantages that virtual technology has been able to offer in recent years.. As they point out from Europalco, Audiovisual technology can be the best ally to facilitate and maximize the return of in-person events.

To this end, The Portuguese company has set out to unite the digital and real worlds with the aim of providing its clients with a new hybrid event format that presents numerous possibilities thanks to the development of creative concepts.. For Europalco, Digital will not only continue to play a key role in the events sector, but it will act as an enhancer of the real.

With Studio Europalco any event that takes place at the company's headquarters in the Portuguese city of Sintra can be broadcast directly to a larger audience anywhere in the world.. In this way, by transcending the restrictions of physical spaces, the scope will no longer have borders.

To achieve, Europalco uses the XR technology, an option that encompasses all known forms of immersion and interaction: virtual reality, mixed reality and augmented reality, combining camera tracking and real-time rendering of virtual scenarios, with LED video wall display capabilities.

The result of this mix of technology offers immersive and immersive environments, filmed in studio or directly on camera, for which Europalco has adapted its headquarters with a study completely dedicated to the hybrid environment, along with eight workshop rooms, twelve dressing rooms, two salons and four makeup rooms.

“We create an offer that interweaves the best of the in-person and distance worlds,” he says. Pedro Magalhães, founder and CEO of Europalco- in response to the needs of our clients, because we are sure that this new format of events is here to stay”.

In this sense, Magalhães maintains that this new format “allows us to respond to what happens today when a live event takes place and participants ask what their virtual options are as well.”.

For the head of Europalco, “Hybrid events are the evolution of events. It is not a combination of pre-recorded sessions with live broadcast sessions, but are presented as a combination of the best characteristics of in-person and virtual events with digital technology”.

One of the advantages that this new format will bring, reveals Magalhães, “is the radical and exponential increase in audiences. It will be unthinkable that a participant cannot attend an event in the place they want and at the time they want”.