Uniguest accelerates its acquisition strategy with Otrum and CPI Hospitality

In its growth policy through acquisitions and consolidation in Europe, Uniguest has now added the companies Otrum AS and the hospitality division of CPI Global, specialized in IP video and digital signage.

Founded in 1985 and based in Oslo (Norway), Otrum AS offers interactive television and digital signage solutions, with more than 2,5 million users per month, and from now on it will be part of the digital platform of Uniguest.

As pointed out Jeff Hiscox, CEO of Uniguest, “Otrum is a wonderful addition to our business. They have a technology and team that we have been very impressed with and their platform and culture fit perfectly with ours. As we carefully integrate them into our business, “We will explore opportunities to expand the reach of the entire offering across our combined customer base.”.

After the acquisition, Stone Surlien, CEO of Otrum AS, will remain at Uniguest. “There are few companies that have such an impressive range of clients, with deep and lasting partnerships in its markets and a range of technologies as wide as Uniguest - he assures -. Joining this team was an easy decision, “We believe in your vision, we are excited to be part of it.”.

Managed service for hospitality

Just one day after announcing the acquisition of Otrum, joins the already long list of purchases of Uniguest companies (belonging to the portfolio of Atlantic Street Capital, more data in Digital AV) the hospitality division of the French CPI Global, with which the multinational reinforces its European presence in this sector.

CPI Hospitality For more than ten years, it has been providing a managed digital signage service and ambient sound solutions for hotels., including on-site support, although now its strategy focuses on the so-called Digital Retail Experiences.

This is how he explains it Georges Habibian, CEO of CPI: “Uniguest has an incredible range of clients, both in the hospitality sector and in other markets, with an unparalleled set of products, Therefore, we consider them the perfect partner to pass the baton in serving our loyal customers and to take on the development of our digital signage CMS.”.

In this responsibility, Hiscox points out that “we trust ourselves to continue with that service. With the addition of several members of CPI's expert team to our team, we believe we have the knowledge and experience necessary to improve the offering to CPI Hospitality clients and continue to achieve quality customer service., which will help us drive our goal of being the world's leading provider of secure digital engagement technologies.”.