Tripleplay's IPTV and digital signage platform optimizes the MetLife experience

in this stadium, located just outside of New York City, software has been installed Tripleplay to manage the more than 2.000 HDTV screens, bringing immersive IPTV and informative digital signage to fans.

Located just outside of New York City in East Rutherford, NJ, he MetLife It is a multi-purpose stadium., the home of the New York Football Giants and the New York Jets. It has the capacity to 82.500 assistants for soccer and American football, y 50.000 for concerts.

Implementing technology that enhances the fan experience is a priority for MetLife Stadium's IT team. The place has more than 2.000 screens of HDTV, that provide IPTV immersive and digital signage information to fans in public squares and halls, at food stalls and in club spaces and private suites.

Having a central platform that managed both IPTV and digital signage content across widely dispersed endpoints was a challenge..

After evaluating several platforms, the technology team selected Tripleplay for its ease of use, ability to manage digital signage content and a track record of large-scale, enterprise-level implementations. Besides, to assist in the preparation of game reports, and in the activation of advertising and sponsorship.

MetLife Stadium has several club spaces: EY Coaches, Corona Beach, West Mezzanine, Commissions y MetLife 50, which are located on different levels of the stadium.

Inside each club, HDTV screens are strategically placed next to seating areas, bars and food stalls. Digital content displays a combination of menu items, brand advertising and a real-time broadcast of the action taking place on the playing field.

Streaming action in real time is vital to an engaging fan experience. They are more likely to visit food and drink stalls, which generates more revenue if they know they won't miss a moment of the game or event when they leave their seats.

There are more than 200 private suites on various levels of the stadium and each of them has a minimum of 4 HD televisions where you can tune to a different channel to watch news, other sporting events or field action.

For those with are in the main seating area, There are hundreds of screens located in the stadium concourses showing branded content, orientation and action of the game.

“Tripleplay has helped us in terms of fan participation and experience”, explains Ryan McKenzie, Vice President of Technology, MetLife Stadium. “We have televisions in all public areas that broadcast the content of the field. This means that fans are always aware of what is happening, wherever they are inside the stadium”.

Simplicity, reliability and trust

With the Jets and Giants sharing the stadium and hundreds of events held throughout the year, Administrators can easily change the content of the screens depending on the show or event taking place in the stadium. And they can choose between profiles established within a single Content Management System (CMS).

Besides, while the main content and templates are configured and scheduled in advance, ad hoc content can be changed quickly and easily within the CMS. For example, A discount on food or drinks to celebrate a player milestone or game victory can be instantly promoted on stadium digital screens.

In addition to showing advertisements on television, Sponsor advertising can also be delivered via digital signage with an 'L' shaped overlay, offering a valuable additional income stream. Playtest reports ensure ROI is measured and tracked, function that is of utmost importance for the brands and the stadium.