Morton Salt Diversified

The headquarters of this American salt producer welcomes visitors and employees with a large interactive LCD videowall, What Diversified has customized with sensors Microsoft Kinect, to show the history of the company.

With the aim of "empowering people again and bringing this company back to life", since Christian Herrmann He was appointed Executive Director of Morton Salt He has not stopped making this project a reality, which began with the transfer of their 350 employees at a new headquarters located at the River Point Tower skyscraper in Chicago (Us.).

Morton Salt Diversified

The new corporate space, more than 4.800 m2, has an open design, Modern and equipped with the latest technology, with ergonomic positions for standing or sitting, as well as numerous areas to collaborate.

As part of this design, the team of Diversified worked with his creative partner VisionThree to develop a large interactive video wall, in portrait format and personalized with gesture control, that received in a differential way visitors and employees at the entrance of the company.

Morton Salt DiversifiedThis great LCD videowall has been configured with twelve HD displays, that integrate three motion sensors Microsoft Kinect. From the main menu, and through an elegant, Simple and intuitive interface, visitors and employees can choose to explore Morton Salt's different production methods, Watch the latest marketing videos and more.

The entire system has been developed from scratch, as he explains Jeff White, by VisionThree: "We've never done anything like this.. We spent a month building the gesture controls, because you had to imagine all the ways people point out.".

Morton Salt DiversifiedThe result of this hard work has been the creation of a unique and visual centerpiece for the modern office.. From the first day the screen was operational, Visitors and employees stopped to interact with the new system as soon as they entered the lobby..

After watching users interact with and test the video wall, Herrmann emphasizes that "we are very happy with the system.. Everyone who enters the lobby: Suppliers, Contractors, clients, Even new partners, they are learning history and what Morton Salt represents in innovative ways.".


You liked this article?

Subscribe to our RSS feed And you won't miss anything.

Other articles on , , , ,
by • 2 sep, 2022
• section: Case studies, control, display, formation, Dynamic advertising