B-Tech AV Mounts and Neomounts create the Global Mounts Group

In order to boost its growth and strengthen its access to new markets, Both companies have joined forces to create the Group Global Mounts, but will continue to operate independently under their own brand, identity and management.

B-Tech AV Mounts y Neomounts have come together creating the Group Global Mounts, a specialist in AV mounting systems and IT, with a broad portfolio and global distribution. Both companies will continue to operate independently under their own brand., identity and management.

Neomounts (formerly known as Newstar) has a growing presence, mainly in the IT and AV market, and is active in both the Business to Business and Business to Consumer channels. B-Tech, focuses its activity on the professional audiovisual sector, where it has grown to become one of the leading assembly brands in this field.

Regarding geographical distribution, the two companies also complement each other. Neomounts focuses on Europe, while B-Tech has created a strong network in the EMEA region, Asia and, most recently, in North America.

“Both Neomounts and B-Tech are growing and making significant progress. Companies complement each other perfectly on crucial issues. Together we are even stronger, especially when it comes to product development, our supply chains and geographic expansion. This is what will make Global Mounts Group a major player in the international mounting market.”, comment Dick van Baarlen, CEO of Neomounts, and who will lead Global Mounts Group as CEO.

As part of Global Mounts Group, Companies can share their distribution networks and strengthen their global presence. Integrated warehouses will help ensure availability and optimize logistics. Besides, the combination will acquire greater financial strength to meet the growth ambitions of both companies.

“Two are stronger than one. Our companies know their markets and together we can continue doing what we do best, and more. With more financial power, Global Mounts Group provides the perfect foundation for continued growth. Not only in distribution and profitability, but also in innovation”, explica Matt Bennett, director general de B-Tech.