TD Synnex creates a new region of activity in Iberia

Paulí Amat will assume management of the operations of TD Synnex in Spain and Portugal, while Luis Pires will continue as director of the latter country and will expand his responsibilities to the Endpoint Solutions division..

TD Synnex has announced the creation of a new region of activity in Iberia, combining its current operations in Spain and Portugal under the direction of Paulí Amat, who was previously in charge of the activity in Spain and who has now been appointed general director for Iberia.

Luis Pires continues as director of Portugal and expands his responsibilities to include regional management of the Endpoint Solutions.

“We will focus on growing our comprehensive portfolio of solutions and services, in offering operational excellence and in strengthening our relationships of trust with the sector”, comments Paulí Amat.

Relationships with clients in each country will continue to be directed by commercial directors Pilar Martín in Spain and Raúl Castro in Portugal. The other business areas and support functions will now operate according to the Iberian model..

This change reflects the market trend towards pan-Iberian business models and allows the distributor to strengthen its operations in both countries..

“Many of our largest manufacturers and partners are also adopting Iberian models, so this change helps us align more closely with them and make it easier to do business”, explains Dominique Deklerck, senior vice president for Benelux, Iberia and Italy of TD Synnex. “Actually, It is the culmination of a long journey, where several of our business units and functions have operated for some time in an Iberian model, so we hope the transition is easy.