PPDS – Philips marks as 'business priority’ the sustainability of your screens

La sostenibilidad centra el compromiso de PPDS – Philips Professional Display por ofrecer soluciones visuales respetuosas con el medio ambiente, así como ayudar a reducir los costes de funcionamiento con eficiencia energética y mayor vida útil.

El proveedor de soluciones de visualización profesional PPDS – Philips Professional Display ha reafirmado su compromiso de apoyar y promover la sostenibilidad en la industria AV, con una estrategia diseñada para ayudar a los clientes a reducir sus residuos electrónicos y mejorar sus credenciales ecológicas.

Thus, la compañía seguirá sacando al mercado productos más eficientes desde el punto de vista energético, reconfigurando y reduciendo los embalajes, while providing greater access to energy consumption information, for organizations to make more informed and environmentally focused purchasing decisions.

This statement has been made Martijn van der Woude, Director of Global Business Development and Marketing at PPDS (in the image above), during his speech at the international event Global Access: Future Tech of the MK7 Oracle Red Bull Racing Technology that has just been celebrated.

With retail, companies and hospitality as focal points of the event, Martijn van der Woude, together with the PPDS global management trio and team members, presented some of the actions and measures already adopted, with the commitment to contribute even more in 2023.

Among others, includes the expansion in the delivery of more respectful products with energy reduction and the contribution of a lower cost of ownership to customers. “Sustainability has always been of great importance at PPDS,” said Van der Woude.. We are proud of what we have achieved to date, and we believe that it is our duty and our responsibility, both with clients - who demand it- as with the planet, do even more. And we encourage our competitors to do the same.”.

The manager emphasizes that “collaborating closely with our partners, We will work hard to ensure that professional display products and solutions, current and future, Philips continue to provide best-in-class experiences, while offering the lowest energy consumption and reduced impact throughout their life cycle, including the use of recycled and recyclable materials, and carbon neutrality”.

In addition to improving the energy efficiency of your digital signage solutions, interactive screens, dvLed y Pro TV, PPDS, together with its sister organizations, TP Vision, MMD Monitors and Displays y AOC, has already taken important steps in improving its green credentials throughout the life cycle of displays, since its manufacture, to transportation routes and to your headquarters and regional sales operations.

By benefiting from manufacturing your own products in your facilities (without subcontracting) as part of VAT, “PPDS is the master of its own destiny, ensuring that appropriate measures are taken throughout the entire production process, from concept to completion”.

This commitment, as the company points out, is evident in its expansion program, with the recent opening of a new manufacturing plant for the production of dvLed; the design of the building and good practices “offering not only a quality work environment, but also one conscious of the environment”.

Products are now contained in condensed packaging, carefully calculated to minimize resources used and maximize the number that can be loaded in any shipment. The pallets have also been reviewed and perfected, with a reduction of 184 tons of CO2 from tank to wheel (TTW) y 107 tons of wooden pallet consumption in the process so far.

“This helps reduce our carbon footprint without compromising the security of each screen during transit.”, and reduces the levels of waste that can be eliminated immediately - points out Stefan van Sabben, global director of CSR and sustainability (in the second image)-. Philips professional displays are packed in brown cardboard boxes, with single color printing with soy-based ink. This spirit is maintained in the packaging of pre-production components and in the final, made almost entirely of recyclable materials”.

Van Sabben advances that “these and many other measures will continue to evolve and be introduced during 2023 and later, with a series of innovative solutions that will be presented at ISE 2023 in Barcelona”.

Greater transparency

Along with this approach, PPDS – Philips Professional Display also offers customers clear and immediate access to information on the energy efficiency of its range of digital signage products, interactive screens, dvLed y Pro TV.

At the beginning of this year the revised system of EU energy labeling, that replaces the one that existed until now (A+++, A++, A+, A, B, C y D) for a more simplified measurement classification A-G, and existing devices with an A or A+ rating are likely to now be listed as G.

The new A-G labels placed on Philips professional displays now have a QR code what, when scanned with a smartphone, immediately displays the information stored in the Eprel database, allowing for greater transparency for customers and easier market surveillance by national authorities.

“It is estimated that the 25% of the products on the market do not comply with the energy efficiency labeling regulations and that around 10% of energy saving potential is lost by not meeting it. “The new labeling and database will help improve understanding so customers can correctly identify and select the most efficient ones.”, afirma Martijn van der Woude.

Stefan van Sabben adds that “as part of our evolution as a company, we place sustainability in an even more important place. Our ambition is to continue growing, but we want to do it in a responsible and sustainable way. In addition to being accredited and working with an increasing number of organizations focused on sustainability, “We have set ourselves some demanding environmental and social objectives”.

Specifically, This manager affirms that “it is part of our DNA to work closely with Royal Philips, recognized as the second most important brand in green technology worldwide. Part of the ethos announced in our rebranding statement highlighted our 'global reach' strategy., local support. “This is enormously important on many levels.”.

The company has physical teams distributed throughout the world, greatly reducing the need to travel to host meetings, sales and visit project sites. “Video calls are also highly encouraged, instead of physical meetings, whenever possible -he points out-. At the range Philips C-Line makes this task even easier, “So the pandemic did not mean any radical change for us.”.

Product DNA

Sustainability is also reflected in the solutions recently presented, especially in the Philips C-Line business display ranges; education E-Line, and hospitality MediaSuite.

Besides, the new range Philips DV Led de PPDS (series 7000 y 6000) It has been designed to offer low energy consumption, that the company places between 20% y, in some cases, near the 50%, compared to similar products on the market, without compromising performance.

From the point of view of longevity, PPDS Philips MediaSuite hospitality televisions are based on a updatable Android platform, which provides a significant return on investment and sustainability benefits, as customers receive free software updates as part of the commitment Extended lifetime from the manufacturer.

This allows all the latest features and security patches to be available for older models (managed remotely and without unnecessary travel), allowing them to function and offer the same experience as the latest MediaSuite.

In addition to ensuring a consistent experience for customers, By extending the useful life of the product there is an immediate reduction in unnecessary replacements and, therefore, of waste electrical and electronic equipment.

According to the UN Global Electronic Waste Monitor, in 2019 were generated 53,6 million metric tons of electronic waste. Jeroen Verhaeghe, director of global business development for hospitality at PPDS, points out that “we live in a technology waste culture.”. As the products are updated regularly, there is a temptation to replace what we have to benefit from the latest features. What's wrong with that old television? It is resold or thrown away.”.

In the case of a hotel, adds Verhaeghe, “where competition is high and TVs play an increasingly important role in the decision-making of guests seeking a home-like entertainment experience, that temptation may seem crucial, but expensive. We've changed that by keeping our TVs relevant for longer., reducing the need to replace them and end up in landfill”.

As Van der Woude concludes, “We have the duty and responsibility to support our clients in their current and future technological needs.”, and play a role in helping to protect the environment and promote sustainability. When it comes to multiple product ranges, billions of pieces and thousands of people, change is not always a simple process, but it is essential”.

In this process, “some may not agree. In fact, These changes are not always welcome or economically viable.. It is not our case. Driving evolution is in our DNA and supporting the industry, partners and clients is an important part of it”.