BrightSign at Pixoul Gaming

A rotating cube of 4 m2 welcomes players to Abu Dhabi's virtual reality room. Incorporates 38 media players BrightSign XD234 that feeds synchronized content in 123 Screens Lg of 55 and 49 Inch.

The technology of BrightSign has been used to power a Digital glass cube of 4 square meters that rotate continuously in Pixoul Gaming, A new virtual reality center (RV) and esports in Abu Dhabi.

It is believed that the structure, created by Dubai-based digital media studio and systems integrator DigiComm, It's a world first for its size, Weight and kinetics. Incorporates 38 media players BrightSign XD234 that feed synchronized content in 123 LG screens 55 and 49 Inch.

In addition to being completely covered with screens, The large cube houses a waiting room that is also lined on all sides and above with digital screens.. The installation weighs about 4 tons and can carry up to six people at a time.

The concept was devised by Paul Hamilton, CEO of Pixoul, and your team, and made by DigiComm after the custom media specialist won the project in a contest. Dominate the lobby of Pixoul, Full of atmosphere and color, and offers an immersive narrative experience to players who arrive at the venue.

BrightSign at Pixoul Gaming

Special effects

How Pixoul is a virtual reality attraction, It was important to create an impactful screen that was representative of the games., which in themselves are largely invisible.

On the outside of the cube are abstract science fiction content created by DigiComm with BrightAuthor, that set the tone of the experience.

Entering inside, Players watch a three-minute looping audiovisual production created by Robocom VR, Pixoul game designers. A virtual robot guide explains what to expect from the visit to the world of Pixoul Metaverse and how to participate in the activities offered. On leaving, Visitors find a different part of the space than they occupied when they entered.

Inside the cube, BrightSign players change the location of audio content at different points in the timeline, So it always comes from the figure of the robot, Appear where it appears on the screen, making people turn to look in the right direction.

BrightSign Players

BrightSign players were selected not only for their special audio features, but also for its robustness, Its ability to fit in a very compact space between two screens without the need for ventilation and the ease with which they can synchronize with each other.

In addition, They allow you to store all the contents inside the cube itself, thus avoiding the need to transport the media out of the turntable via sliding rings to a separate server room, which would have been much more complex and expensive.

“We are very proud of this facility. That we know, Nothing like it had ever been done. A structure of this size and weight, rotating on a platform of 6 meters with an error tolerance of 2 Mm, with all the energy transport involved and everything synchronized across so many screens… It's quite a feat of engineering.”, Says Abdul Bakhrani, CEO of DigiComm.

The profitability of the proposed solution and the fact that they could offer a comprehensive service, which included the design, hardware and content, decided the project for DigiComm, who delivered it in only 45 days.

The platform and skeleton of the cube were manufactured in Dubai, while a team of seven people from DigiComm was responsible internally for system integration and content creation.

Ann Holland, Vice President of Marketing at BrightSign, Declares: “Abdul Bakhrani and his team have set the bar very high with this stellar project, As impressive from a technical point of view as visual. His imagination is truly amazing, And every project they present takes full advantage of the capabilities of our players.".

Opened in November 2022, Pixoul Gaming aims to be a magical and immersive destination for players of all levels in the Middle East. with 10 Different VR games and one of the largest esports stadiums in the region, It seeks to foster a community of world-class gamers and encourage people to experience the excitement of virtual reality..


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by • 20 feb, 2023
• section: Case studies, control, outstanding, HIGHLIGHTED Case Study, display, Signal distribution, Metaverse, augmented reality