LG integrates BroadSign for SoC into its webOS commercial displays

Owners of digital signage displays with webOS from LG can now use the new SoC content manager BroadSign to activate and distribute ads on these OOH commercial networks and generate new revenue.

The ownership and management of advertising networks on digital screens is now much simpler thanks to the technological collaboration between LG Business Solutions and outdoor advertising technology manufacturer BroadSign, so the owners of digital signage screens with webOS can activate the smart OOH advertising with the SoC from this last company.

Chris Feldman, senior business development manager of the Korean multinational in the United States, explains that this new solution allows owners of commercial displays with LG webOS to maximize the value of their technology budgets, as both companies showed during their participation in WHEREAS 2023.

“Simplifies installation, generate automated ad lists, Play test reports and dynamic delivery of campaigns across screens in multiple locations, without the need for an external media player”, details.

Besides, Owners of LG's webOS displays can also pair BroadSign for SoC with the latter's OOH platform to access its global network of programmatic media buyers.

“LG and BroadSign are dedicated to providing cutting-edge tools to companies that operate advertising displays.” digital out of home (DOOH) -Feldman points out., and the solution BroadSign SoC para webOS keep that promise, as it improves profitability and simplifies network operations for medium and large digital signage networks”.

Thanks to it, any LG commercial display running webOS 4.1 or later can be transformed into a more revenue-generating system thanks to BroadSign's intelligent SoC solution, “which guarantees seamless delivery of ads to screens”, Feldman concludes.

LG is one of the first manufacturers to integrate BroadSign support for SoCs in its commercial digital displays, and both companies have highlighted the growing interest in advertising in shops and public places as the driving force behind their collaboration..

This is what he assures Sabrina Allard, Director of Product Marketing at BroadSign: “Our main mission is to help business owners monetize and centrally manage their digital displays, and the launch of BroadSign for SoC opens a new world of possibilities for companies and technology integrators when designing or upgrading digital display networks”.

Using wireless connectivity and BroadSing's new SoC solution, LG commercial display owners can now access “our diverse set of OOH content management tools virtually anywhere there is a power outlet.” 120 volts”, recalca Allard.

Unlike native content management systems, BroadSign for webOS compatible SoC includes integrated advertising capabilities and allows a optimized campaign management through mixed screen networks. Setup is as simple as downloading this solution to a smart display and registering it with BroadSign's OOH marketing platform..

Next, SoC player polls BroadSign servers and downloads advertising content to play on the connected display. Once registered, can report issues and playtest statistics to this manufacturer's servers.

“BroadSign's automated content management and delivery solution adds significant value to LG's existing digital display networks., while giving integration companies even more reasons to use our commercial display solution - adds Feldman -. From 4K outdoor screens to drive-thrus even huge videowalls dvLed and the endless creative opportunities of OLED transparent, “Advertisers can reach virtually any audience through our digital systems around the world”.

A proposal already on the market, “The result of several years of development to bring the power and simplicity of the BroadSign platform to LG displays”. with her, Buyers can now access all-in-one solutions that require virtually no maintenance or additional installation considerations.