BrightSign players activate BMW Group internal communication

The automaker has long had a global network of digital signage systems from BrightSign in your offices and production centers that helps you stay in touch with them and continues to grow.

With a renowned reputation for innovation in the automotive industry, BMW Group is currently in an ambitious process of change towards carbon-neutral production and the digital transformation of sales and marketing functions.

Inspire employees who work in your facilities, distributed throughout the world, for them to be part of this transformation project requires internal communication systems that are effective, flexible and scalable.

Fortunately, For almost a decade, BMW has had a BrightSign's global network of digital signage systems in their offices and production centers to stay in touch with them, that continues to grow and improve.

How do you explain Pierre Gillet, vp. BrightSign International Sales, “This exceptionally large deployment of our players has helped BMW transform the way it delivers practical information to its employees around the world and is continually expanding.”. “It is a perfect example of how updated digital signage solutions can contribute to the overall smooth functioning of a large organization.”.

Increasingly diverse content

At first, the company only showed static images and videos in its facilities, but in the last five years the need to offer dynamic content, as intranet pages, connections to internet services, RSS channels and panels of company quality indicators in real time, inter alia.

all over the world, The BMW Group communicates to its subsidiaries a large number of live dashboards to show achievements against objectives in different areas of the business, like production, sales and product development.

For example, On the company intranet you can see whether the necessary number of coats of paint has been applied during a shift on the production line or how sales of certain products are going in different regions.. The players BrightSign XT1144 control the installed video walls, that greatly facilitate the visualization and accessibility of information.

Around a quarter of all players on the network already run this type of content, but the number does not stop growing, due to the enthusiasm of staff to engage with the possibilities of technology, with valuable contributions on different applications and services that can be created or expand.

Motivational movies are included in the content mix, announcements and notices from BMW and messages from board members, human resources and numerous different teams, ensuring communications are visual, attractive and easily accessible to everyone.

Digital screens are used to disseminate practical information on aspects such as safety and health measures, like with the Covid virus, as well as staff restaurant menus or what items are out of stock, inter alia.

BMW Group employees can book conference rooms worldwide using one of the many interactive screens Bluefin available (More information about this partnership with BrighSign at Digital AV), which are installed in meeting rooms with SoC players (system on a chip) HS123 and HS124 from this manufacturer incorporated.

He sistema RoomNext allows company employees to know if a room is free and reserve it in the player itself, by phone, via a QR code on the door panel or on the system itself.

Other applications that are also being studied for integration in the company are a emergency notification system, whereby firefighters can press a 'rescue button' if an intrusion or fire alarm has sounded in a specific building.

The players BrightSign XT1144 are used for some types of HTML content and RSS feeds, while the models HO523, OPS compatible, used in some cases with LCD screens that allow pluggable open specification as an option.

The contents are created with BrightAuthor, while BrightWall used to manage video wall media, and the entire network runs on BrightSign Network Enterprise Edition (BSNEE), hosted in the BMW data center.

Insurance, simple and stable

The security of the digital signage network was the most important factor for the BMW Group when choosing BrightSign technology, since its players are very well protected against possible threats and are easy to manage, to which are added the tools used by the company itself, like 802.1X authentication, to protect your business network.

Global system administration is also very simple, despite the fact that the location of the players and those responsible for their content are usually many kilometers away from each other. Even so, It is possible to manage all players and change or upload content from a single laptop anywhere in the world, which also requires less maintenance and is much more stable.

Many people in the organization are currently registered in 450 BrightSign accounts to schedule and manage content on local devices. La configuración de nuevos dispositivos también es rápida y sencilla y se aconseja a los empleados qué tipo de reproductor multimedia comprar para el fin previsto, which is delivered with special configuration files on an SD card, so that the plug-and-play is guaranteed.

BrightAuthor is very intuitive and beginners can create simple presentations almost immediately. In addition to requiring very little maintenance, BrightSign players are very stable, to the point that the BMW Group continues to use the first generation of players, which have been operating for around nine years without interruption.