Visual Art unfolds 1.300 digital screens in the Kicks chain of stores

This Nordic beauty chain has improved its customer experience and sales in its 230 stores with Visual Art, that you have installed 1.300 digital signage screens, managed by your CMS Signage Player.

Specialized in beauty and perfumery, Kicks It is a benchmark in retail in the Nordic Countries, with more than 230 establishments in sweden, Norway and Finland, that combines with its omnichannel strategy through the network.

With the priority of improving the in-store experience of its customers and offering a more attractive environment, Kicks has partnered with Swedish end-to-end digital signage solutions provider Visual Art to deploy more than 1.300 commercial displays in their establishments.

As Kicks points out, “The implementation of digital displays will offer a platform for inspiration and deliver relevant messages to shoppers.”, leveraging the value of leveraging technology to improve both customer satisfaction and sales performance”.

For this project, Kicks and Visual Art have created a rdigital ed based on customer flow analysis to convey the right message at the right time of day in each of your 230 establishments, with a tool that includes a pricing matrix to easily choose when and how to promote your products.

The system works with integrated zones, clearly marked, that guide the shopper through the store. A digital concept that can be easily scaled and operated across all stores from a central location.

“We are delighted to have the support of Visual Art in this project. Digital screens give us a powerful tool to communicate inspiring information, from product launches to attractive promotional offers. They also contribute to a dynamic in-store experience.”, assures By Charlotte Tibbel, retail concept and communications manager at Kicks.

By aligning with this Nordic retail chain's strategy to close the gap between physical stores and e-commerce, The digital signage solution allows fluid communication of inspiring content and product variety.

With Visual Art's digital signage platform, Kicks gets the flexibility to disseminate information relevant in all countries in which it is present or target specific stores, as needed. The focus is on creating an engaging and valuable experience for users, offered a wide range of news, offers, information and events communicated through screens.

As he emphasizes Andreas Strom, Visual Art Chief Revenue Officer, “Kicks has a clear vision of how to optimize the usefulness and effectiveness of displays over time. From the initial purchasing process to installation, “We are excited to embark on this technological partnership”.

Each Kicks store is equipped with a minimum of six large format digital screens, strategically located at the entrances, campaign tables and fragrance departments for women and men.

The agreement, in force for a period of five years, includes a license to use the CMS Signage Player by Visual Art, allowing the commercial chain to easily manage and control all content centrally.

Easy to set up, use and manage, Visual Art's CMS Signage Player does not require an external PC and works with operating systems Samsung Tizen, LG Web OS y Microsoft 7 y 10, with full control of the entire digital signage network installed in stores.