BMW Le Couter bets on dynamic content and Led technology with Leyard

In the showroom of this Belgian BMW dealer has been installed a transparent Led videowall of 15 square meters Leyard Tfree, in order to attract the attention of visitors and offer a new brand image.

The family business BMW Le Couter It has taken on a new professional and contemporary look with the installation of a transparent Led videowall Leyard Large Format.

Garage Le Couter is a well-known name in and around the Belgian town of Tielt.. The family business, founded in 1955, is in its third generation with the dealership owner, Stijn Le Couter.

“My grandfather's garage was originally located in the center of Tielt, in 1979 moved to Deinsesteenweg and in 2007 A new building was commissioned. My sister Inge and her husband Werner run the Lemmens-Le Couter garage in Waregem. Together we are the oldest BMW dealer in Belgium”, states Stijn. Le Couter is an established name among individuals and companies for new and used BMW vehicles, including all accompanying services.

“We strive to provide the best possible service to our customers, tailored to your needs. For the exterior presentation in our showcase, until recently we used the window stickers we received from BMW. A sticker is a still image and missed a certain dynamic. When a sticker needed to be changed, We had to call an air operator.. This happened seven to eight times a year., which naturally increased the price. In addition, The quality of the stickers sometimes left something to be desired”.

Stijn started looking for a sustainable solution, Cost-effective and dynamic. Through the Waregem concession, contacted Van Gils, that proposed the installation of a transparent Led videowall of 15 square meters Leyard Tfree Series. This hangs inside the building, without blocking daylight in the exhibition hall, while attracting people abroad.

The Led videowall, Very light and transparent, with a frameless design and its high transparency of more than 60%, contributes to the professional and modern look of the family business.

“We are located on a street where the main car brands have branches. With this dynamic content, We can differentiate ourselves from the competition. We receive a lot of positive feedback from our customers”, concludes Stijn.

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