ISE expands its management team ahead of the 20th anniversary edition

With the intention of the special edition that will take place in 2024 for the twentieth anniversary of Integrated Systems Europe, the organization has hired Tom Barker-Harrold as senior marketing director, and Jeroen Perquin as senior director of finance, among other appointments.

How do you explain Mike Blackman, general director of Integrated Systems Events, “We have ambitious goals for the future.”, so it is important to have the right equipment to achieve them. Tom and Jeroen come together in an exciting moment, as we prepare for our special 20th anniversary edition in WHEREAS 2024, and we are delighted to add their knowledge and experiences to our dynamic and international team”.

Jeroen Perquin (in the left image) He joined ISE as Senior Director of Finance earlier this year and is based in the Netherlands. He brings extensive experience in international finance in the energy sectors to the organization., engineering and information technologies, working for both large multinationals and start-ups.

From United Kingdom, Tom Barker-Harrold, with over fifteen years of experience in the AV industry and ISE exhibitor, He joined last August as senior marketing director, with the aim of overseeing the company's marketing and content strategy across multiple platforms in the run-up to its flagship event.

“I am delighted to be joining the team at such an exciting stage,” says Barker-Harrold. (in the right image)-. The 20th anniversary edition of ISE promises to be an unmissable event and I look forward to celebrating the occasion with our participants. The evolution of the show since my first visits to the RAI in Amsterdam has been impressive and I look forward to building on that foundation in the future., together with our partners”.

Perquin also points this out.: “When I joined just before the edition of 2023, and being new to the industry, I found it impossible not to be hugely impressed by the quality and size of ISE, as well as the diversity and quality of the team that organizes it. I am very happy to contribute my experience in international finance to both the event and your team., and I look forward to the twentieth anniversary of the show.”.

As part of the expansion of the management team, ISE has also incorporated Lara Mayer as director of business development and special projects, responsibility to which he will contribute his experience in strategic management.

The ISE sales team is completed with Siqi Deng as sales assistant, and with Antonia Lennon as sponsorship manager. At the beginning of this year, the competition's marketing team added Gordon Wong as marketing executive, while the operations department was expanded with the appointments of Raul Ruiz y Loan Muñoz as customer success executives.

WHEREAS 2024 will take place from 30 from January to 2 February in Barcelona Fair – Gran Via and the record to attend the contest and celebrate its twentieth anniversary, it will open next 4 October 2023.