Astera appoints Carl-Johan Sköld CEO of the company

From its headquarters in Hong Kong, the new CEO of A week will collaborate with the German office and the design center in China. Its objective will focus on strengthening the brand's position in the lighting market..

He wireless Led lighting manufacturer Astera has confirmed the incorporation of Carl-Johan Sköld as CEO of the Group. He will be based in Hong Kong and will collaborate closely with both Astera's German headquarters and design center and Chinese manufacturing teams to shape the company's future and medium-term growth strategies..

With extensive experience in long-term business development and strategy, Carl-Johan will outline some ambitious goals for the future of Astera, while strengthening the current position as a lighting technology brand in the market.

Having acted as a consultant for the German-based lighting company for several years, Sköld Earns Astera Board Conference to Lead Strategic Growth Phase. to this end, The new CEO will bring with him his extensive experience in business consulting, mergers and acquisitions and strategic development advisory services, especially focusing on the East Asian market.

With a master's degree in Economics and Philosophy from London School of Economics, Sköld has spent over a decade in the field of business development, initially starting with a project management position for the European Union Chamber of Commerce in China, where he supervised sector initiatives in the areas of banking, the values, insurance and metals. Back to Sweden, his native country, worked for a time in consulting, focusing on the development and implementation of strategies for companies in the telecommunications sectors, at the bank, civil administration and business services.

From 2012, He is a founding partner of Stenvall Skoeld & Company, a strategic advisory firm focused on mergers, acquisitions and strategic partnerships, specialized in middle market transactions in Asia.

“The key to developing any effective strategy is building on the organization's current strengths., and Astera has many. Your approach to innovation, based on a well thought out design and adapted to the specific needs of lighting professionals, It is what sets Astera apart in the market and gives us a solid position from which to continue growing.. “The recognition it receives from some of the key names in the field of film and television lighting makes it clear that its reputation is well deserved.”, explica Shield.