Kramer AV transforms sports entertainment at the famous Norman Hotel

The range of network-based hardware solutions and remote management software Kramer AV They have renovated the TV system of this historic Australian bar, which now offers an immersive 4K audio and video experience in its bustling areas.

With a history dating back to 1889 and located a few minutes from the world-famous Gabba stadium (Brisbane Cricket Ground), the famous Norman Hotel It is listed on the Queensland Heritage List., being located in one of the oldest and most recognized buildings in this area, distributed over two floors.

Norman Hotel, Self-proclaimed “best steakhouse” and “worst vegetarian restaurant” in Brisbane, It is a destination where locals and tourists alike come to enjoy a vibrant atmosphere and the wide selection of live televised sports and the like..

Con twelve big screen computers, strategically located to offer an uninterrupted view to customers, The existing TV system at Norman Hotel had become obsolete, It stopped working in certain areas of the bar and broke down frequently.

Capable of displaying content only in standard definition (SD) de 720p, customer experience had fallen below expectations, while creating unnecessary daily challenges among staff, who found himself interrupting his main functions again and again to solve equipment problems.

Improve the experience

To end this situation, Norman Hotel management team sought a new video and audio solution, flexible and reliable, with a 4K UHD picture performance and fluid control; all while preserving your current fleet of televisions.

The development of the project has counted on local integrators SDC Solutions y Smart Home Programming and Automation, who selected the solutions Kramer AV, in a project in which they have worked with the Australian subsidiary of this manufacturer.

The update of video performance from SD to HD on the bar's twelve large screens has been made with the multi-format digital matrix switcher VS-1616DN-EM, which runs on the Kramer business management platform and is controlled with the system SL-280 and a walkway control FC-26 (via PoE) of the company.

Norman Hotel now has access to nine separate video zones, with nine entries, which are controlled through the cloud-based platform Kramer Control. Beyond traditional audiovisual limits, This allows the establishment manage any AV and automation devices from any location in the building and even off-site.

A fundamental transformation, as Norman Hotel's previous AV system was controlled by an app on a single iPad, which I used continuously and back and forth to change the channel, adjust the audio and fix any problems.

A touch of glass

As part of the new update, The entire management of each television is controlled by the KT-1010 multi-touch screens, with IPS technology and a size of 10”, by Kramer strategically installed on walls and shelves around the bar staff areas.

Using Kramer Control, The KT-1010 screens have a custom interface, hardly requires training for staff, and thus without problem change the channels and adjust the audio settings, with high experience 4K quality, enveloping and uninterrupted for clients.

David Bowdler, propietario de Smart Home Programming & Automation, assures that “Kramer had the best products for this project. Its control system gives us the flexibility to customize the interface to adapt to the client. Its price is very competitive, and the assistance we receive is magnificent. Now, “Customers can watch football with great image and audio quality.”.

In this line, Gavin Sayers, SDC Solutions installer, He adds that “the comments from those responsible for Norman Hotel have been very positive.”. The benefits of using Kramer have come through its reliability and ease of use.. Another advantage is its seven-year warranty on most of its hardware., which has helped not only give confidence to the client to move forward with this product, but full trust in us as installers”.

Kramer will showcase its new range of control panel hardware during its participation in WHEREAS 2024, of the 30 from January to 2 February in Barcelona, which includes variants of 8, 10 y 15 inches.