“The Bernabéu project has exceeded all of Daktronics' expectations”, Ivan del Rio

With the motto “Come and experience the difference of Daktronics”, Ivan del Rio, su regional manager, details the company's latest developments, with COB technology in its new screens, and the emblematic projects executed in sports spaces, that have received worldwide recognition for their visual quality and spectacularity, such as the recently completed one in the Santiago Bernabéu stadium of the Real Madrid.

An innovative portfolio of technological solutions in LED display and a consolidated and recognized growth in the stadium and arena segment, both in the United States and in Europe, focus the analysis of Ivan del Rio, regional manager de Daktronics, in this video interview.

In the first case, the technology of pantalla Led Flip-Chip COB (chip on board) has been added to the product line Narrow Pixel Pitch (NPP) de Daktronics, providing tighter pixel spacing, what are they going from 1,8 millimeters to 0,9 millimeters, greater durability and reliability, in addition to lower energy consumption to provide a better customer experience.

As Iván del Río explains, “we are seeing that it is replacing IMD and even SMD. Daktronics has been in the development of this technology from the beginning, about eight years ago, and now we see that we have achieved a lower weight, lower consumption and even a more competitive price, with which our commercial activity is largely being diverted to the interior solutions with COB screens”.

With a multitude of applications, mainly indoors (indoor), as control and crisis rooms, as well as in hotel receptions or public spaces, meeting environments, etc. “COB screens offer resolutions always below 2 mm. Above this pixel pitch -underlines-, SMD is still competitive, but really COB is becoming a revolution in the sector”.

Another differentiating element of the company is “the implementation of our Eco technology on the latest screen and processor designs, “with which we pursue reduce carbon footprint through new developments, both hardware and software, to reduce electrical consumption in our equipment and use the maximum possible cRecyclable components and materials”.

This Eco technology is already present in manufacturing plants in Europe, as in the case of Daktronics Ireland, “which has been active for more than twenty years and in which we produce all types of screens, indoor and outdoor, for application in transportation environments, sport, etc. y We are investing in the expansion of this facility”.

World reference projects

In your growth strategy, Daktronics has increased its presence in different market environments, as retail, outdoor digital advertising or transportation. “The latter is one of the business divisions that is growing the most,” points out Del Río., but, definitely, “The one that has the most impact and repercussion on the company is sports spaces and arenas.”.

Daktronics visual technology installed in important stadiums and arenas has become a benchmark in the industry, with examples as emblematic and valued as “the new markers of the wembley stadium, in London - this manager emphasizes- y, recently, the one made in Santiago Bernabéu stadium of the Real Madrid FC”, (more data in Digital AV).

Del Río details the complexity of this latest project, “which we have been working on for the last five, almost six years, with some very important challenges. We have installed the halo 360, both bottoms and sides, the four corners, which have been custom designed for the existing geometry of this roof; the ten rear screens and the fascia in the first ring. A project that is raising impressive national and international expectations., “exceeding everything we could have expected.”.

In this line, This manager also advances the Daktronics project in the new headquarters of the L.A.. Clippers in Los Angeles (California), he Intuit Dome stadium, “which is going to be absolutely innovative. It will consist of one double sided inner halo and will be installed in the second half of this year. It really is an impressive and very complex project., for which we have even made a scale model and for the client to see the effect and how it would fit into the architecture of the venue.”.

Del Río emphasizes the positive balance of the company's participation in WHEREAS 2024, “in which we received a prize from the organization for being from one of the companies that have been present at the fair from the beginning, since its inception twenty years ago. Our corporate slogan of 'Come and experience the Daktronics difference’ has been reflected in the contest”.