Technology and the cultural sector go hand in hand at CM Málaga

Culture & Museums International Tech Forum, CM Málaga 2024, brings together professionals from all over the world with a global content proposal and a marked technological nature to provide the most innovative solutions to the cultural sector.

Its international positioning comes hand in hand with growth in dimensions and quality, endorsed, besides, with the representation of more than 200 companies and entities. Among them, fifty museums and cultural centers from around the world, what it adds up to in total 16 countries represented

The meeting that takes place in the capital of Costal del Sol on days 17 y 18 June has become an unmissable event for professionals in the cultural field, that through a specialized content program they have the opportunity to access the latest trends in terms of digitalization, innovation and sustainability from the hand of a hundred experts. The event is also a space for business and the sharing of ideas and experiences to generate synergies and promote new initiatives.

At the opening of the meeting at the Palacio de Ferias y Congresos de Málaga (FYCMA) The delegate councilor of the Culture and Historical Heritage Area of the Malaga City Council participated, Mariana Pineda; the Tourism Minister, Culture and Sports of the Junta de Andalucía, Arturo Bernal, and the director of Diario Sur, Manuel Castillo.

Pineda has highlighted that “The city of Malaga has managed to unite two worlds that must necessarily meet: culture and technology”. So, has highlighted the growing need for “spaces for reflection about how the technological revolution is transforming the world and is changing the way culture is promoted”, as is the case of CM Málaga. The event, which has highlighted its international projection, “It is a good example of institutional collaboration” and of “good work in the sum of efforts” to show how technology has opened new possibilities in the management of museums and cultural centers.

Bernal, which has highlighted the cultural value of the city of Malaga and the Andalusian region in general, has highlighted the importance of reflecting on culture as a catalyst for the economy and society, as well as its relationship with technology. Besides, has highlighted the importance of the forum for “generate synergies and start collaborations, that will surely extend over time”. About it, has highlighted the importance of the exchange of experiences between the public and private sectors during this call, “so that in the end it has an impact on the citizens” y “museums and cultural centers are brought closer to all audiences”.

For your part, Castillo has highlighted how the event has grown in each edition, at the same time that he recalled that in the contest “activities will converge, contents, unique opportunities and experiences for the transformation of a sector that acts as an economic and development engine”. For this, has qualified, “We will have the representation of the specialized fabric with the participation of more than 200 companies and entities”, with outstanding international character.

This way, CM Málaga has become the main knowledge event, inspiration and business for professionals, companies and institutions in the cultural sector, which brings together for a day and a half all the actors involved in the digital revolution and transformation of this sector towards a more sustainable model, inclusive and accessible for an increasingly technological society. In this fourth edition, in which the exhibition area grows by 50 percent, There are more than a hundred exhibiting companies and entities. Of these, It should be noted that and 75 percent are firms with a technological profile.

Besides, los main agents in the sector participate in CM Málaga in different content areas, with fifty museums and cultural centers of international reference such as the Gallery of the Academy of Florence, the Museum of the Moving Image in New York, the Prado Museum or the Colosseum Archaeological Park, inter alia. It is worth mentioning that a total of 16 countries are represented at the event.

International presence

This global perspective is reinforced with the workspace for international delegation promoted by Andalucía TRADE composed of experts from museums and international cultural institutions such as the Louvre Museum, Museo d’Orsay, the Louis Vuitton Foundation, British Museum, the Van Gogh Museum, San Francisco Museum of Modern Art, MoMA, Qatar Museums – Qatar Auto Museum, American Museum of Natural History, National Museum of Fine Arts of Quebec, Interpol, Jameel Arts & Health Lab/World Health Organization, Club Innovation & Culture CLIC France, Ars Electronica Center, Venerable Library (Art gallery) Ambrosiana, Musei Vaticani y Rijksmuseum Museum.

After the official inauguration, CM Málaga's agenda has continued with the planned program within the framework of appointments such as III International Technical Conference for Professionals in the Cultural and Technological Sector, that have addressed topics such as the benefits of art and culture on health, the new cultural territories, alliances within the sector, understanding this as an engine of economic and social development, creativity and culture in the development of virtual worlds or sustainability and protection of culture.

It has also begun IV International Symposium on New Trends in Digital Humanism in Museums and Cultural Organizations, directed by Lucía Ybarra and Rosina Gómez-Baeza, founders of the consulting firm YGBART. So, like the International Seminar Museums, tourism and innovation. Towards a sustainable future, which is raising current issues about the close relationship between museum institutions, tourism and sustainable development, with innovation as the common thread.

And also the program workshops and workshops, which today has focused on topics such as the future of digital museography and AI applied to artistic publication, technology to illuminate art and exhibition spaces in a sustainable way, or how to create ever-green digital content about cultural projects.

Culture as a transformative axis

Tomorrow, mars 18, CM Málaga will continue with an interesting content program that will be held in its different spaces. For this, will feature the participation of experts such as Angelica Pujia, official and chief conservator at the Colosseum Archaeological Park (Roma, Italia); Diana Pan, Head of the Technology Department at The Museum of Modern Art, MoMA (New York, USA); Juliana Ericana, president of ICOM Europe; Steven Furnell, Professor of Cybersecurity at the School of Computing at the University of Nottingham (United Kingdom); Dionysios Demetis, Associate Professor and Visiting Professor at University Business School Hull (USA), or Carlos Cuadros, director of the Niemeyer Center (Aviles, Spain), among more than a hundred who will participate during both days.

In the III International Technical Conference for Professionals in the Cultural and Technological Sector We will talk about culture and the quantifiable economic and social return and how in recent years this has become a driving force for the reactivation of the territories in a panel promoted by the Culture and Historical Heritage Area of the Malaga City Council. Besides, The transformative capacity of culture will also be analyzed in a debate organized by the Junta de Andalucía, as well as about the union of culture, creativity, science and technology.

He IV International Symposium on New Trends in Digital Humanism in Museums and Cultural Organizations directed by Lucía Ybarra and Rosina Gómez-Baeza, founders of the consulting firm YGBART, will continue to address cybersecurity and how it applies to the museum ecosystem, in addition to offering a conference on the technological future of artistic creation and cultural mediation. At the end, the conclusions of the symposium will be read..

Besides, the International Seminar Museums, tourism and innovation. Towards a sustainable future will focus on the visiting strategy of the Accademia Gallery in Florence, the experience of the Colosseum Archaeological Park will be known, It will be explained how AI is a catalyst for creativity, innovation and progress, or the vision from the rural environment of sustainability, heritage and tourism, among other topics. The ICOM Spain-ICOM Europe International Seminar is co-financed by the Feder Andalusia Program 2021-2027 and the Junta de Andalucía.

Regarding the contents of the workshops area, there will be room for the financing of digitalization projects or the prescribing function of cultural journalism..