LG boosts its virtual production business by investing in Mo-Sys

This strategic action of LG in Mo-Sys Engineering reinforces its commitment to drive research and development of next-generation virtual production technologies and joint solutions.

The acquisition of a minority participation, non-controlling, by part the LG and Mo-Sys Engineering, specialist in virtual production and image robotics, reinforces the interest of the Korean multinational with the future of virtual production, Mainly supporting the research and development initiatives of this company.

With this strategic investment, LG values the Mo-Sys holistic approach regarding virtual production, which includes not only the development of cutting-edge tools and technologies, but also the offer of a academia and workflow promotion more efficient taxiing.

As you have pointed out Michael Geissler, CEO de Mo-Sys Engineering, “We are delighted to have the support of LG as we continue to innovate in the field of next-generation virtual production technology. Your investment will allow us to improve our efforts in I+D, boost the sustainability and create more efficient production solutions”.

Both companies have collaborated for years at international fairs, as WHEREAS y NAB, to show the interoperability of Led and OLED screens for virtual production studios y extended reality (XR) from LG with the Mo-Sys systems and offer a total and integrated solution, both for educational and training environments and for broadcast, advertisements and cinema, in a growing and increasingly demanded market segment.

Besides, LG will present its virtual production solutions during its participation in IBC 2024, which is celebrated from 13 al 16 September in Amsterdam.

“We are excited about this new partnership and the unique value we will be able to offer customers by combining our visualization technology with Mo-Sys' expertise in virtual production solutions”, assures Paik Ki-mun, vp. senior and head of information visualization business unit at LG Business Solutions.

Mo-Sys has received several innovation awards for sustainable practices, that allow you to ride with fewer trips and reduce the environmental impact. The company's upcoming move to London's Plumstead power station will transform this facility into a innovative virtual production center, where filmmakers will be able to collaborate with researchers to push the boundaries of what is possible in the sector.

As your statement points out, “This association not only aims to revolutionize virtual production technology, but also support environmental sustainability, reflecting both companies' dedication to a greener future for the film and broadcast industries.".