Martin Audio trusts Simon Honywill as market development director

Boost live sound areas, production and immersive audio are the main focuses that Simon Honywill will have to develop from his new responsibility in the management team of Martin Audio.

With an extensive career of more than two decades in sound engineering, Simon Honywill will take care, as new director of market development Martin Audio, to expand the company's presence in new environments and consolidate its position in live sound and immersive audio.

Honywill's appointment comes after a long and successful partnership with Martin Audio. His contributions to sound engineering at major world events, especially in important festivals in the United Kingdomo, have fostered their reputation in the market.

As Honywil himself points out, “I am delighted with this new position.”. After years working as a sound engineer, I have been looking for a way to bring my experience to a broader market and have a greater impact. “This position at Martin Audio offers me exactly that opportunity and now I can be part of its future.”.

As market development director, Honywill will need to expand Martin Audio's presence in the areas of live sound and immersive audio. Your new responsibilities will involve working around the world, especially in Europe and the Middle East, fostering stronger relationships with current and potential clients.

After working on some projects with the company, Honywill does not hesitate to affirm that “Martin Audio makes the best speakers on the planet. I have used all of their systems over the years and always return to them for their incomparable musicality and advanced technology. “Our optimized systems are leagues ahead of the competition”.

In addition to his technical experience, Honywill provides a deep industry knowledge. “Too often, people make decisions based on what others tell them, instead of experiencing the products for themselves. I want to change that by encouraging more direct engagement with our systems, "I sincerely believe that they are the best on the market.".

One of the highlights of Honywill's career is his long collaboration with the Glastonbury Festival. His deep connection with the event will also continue in his new position, actively participating in sound design and execution.

“I will continue working with Glastonbury, especially on the block 9, which could undergo some interesting changes in the near future -he announces-. It's a fantastic opportunity to integrate the latest Martin Audio technologies in one of the biggest festivals in the world”.

Besides, Honywill will continue to support large sound installations, helping Martin Audio maintain its consolidation in the festival sound market. “I have been working with systems in this environment for years, including scenarios Pyramid y West Holts de Glastonbury. These setups are already at the forefront of sound engineering, But I'm eager to push the boundaries even further., especially as new technologies become available”.

A key objective in his new role is to ensure that Martin Audio products meet the most high sound quality standards y, at the same time, respond to the practical needs of engineers, integrators and clients.

As Honywill points out, “in the past, mi contribution to R&D has been sporadic. I'm looking forward to having a more structured involvement in product development, testing them under real conditions and providing a feedback to the research and development team”.

Honywill's appointment comes at a dynamic time for Martin Audio, as the company has made significant progress with the recent addition of other industry veterans to its management team, as Brad Berridge.