Brittany Ferries incorporates Deneva digital signage on its ships

On the three flagships of Brittany Ferries A digital signage solution has been installed that includes more than 200 players de Deneva, Windows and WebOS-based menu boards LG and interactive displays ELO Touch.

Brittany Ferries, one of the main European shipping companies, has taken a step forward in technological innovation by implementing the Deneva digital signage solution on their flagships: Galicia, Salamanca and Santoña. This initiative seeks to transform the passenger experience and optimize internal processes in a highly competitive maritime market., where differentiation is key.

The maritime environment presents challenges such as intermittent or no connectivity and the need for scalable and reliable systems. Deneva has responded to these challenges with a robust technical infrastructure that guarantees interoperability and continuous operation of the solution..

Integrated systems allow information update in real time, even in areas without connectivity, offering a seamless passenger experience and simplifying crew operational management.

Customized platform developments allow Brittany Ferries to optimize onboard services, achieving greater efficiency in content distribution and facilitating rapid updates.

According to Steven Perrot, project development manager at Brittany Ferries, “The integration of digital signage on our ships has been a milestone in our innovation strategy. With Deneva, we have simplified internal processes and improved the travel experience for our passengers. Besides, “His experience in the sector has allowed us to overcome the challenges of connectivity at sea with intuitive solutions adapted to our needs”.

A trip to the high seas

As a result of this strategic collaboration, the installation of more than 200 players, in a progressive implementation project on three of the company's ferries. A combination of conventional signage, which includes corporate or entertainment information and menu boards, based mainly on LG's Windows and WebOS operating systems; y ELO Touch interactive displays, that allow greater interaction with passengers and offer personalized services.

The solution InfoKiosk, designed specifically for Brittany Ferries, has become an essential element of digital signage on board, offering passengers key information about their trips in real time, as itineraries, arrival times and current position of the boat.

This interactive system makes it easy to plan onboard activities and provides up-to-date data on the weather at the destination., local transfers and transportation schedules, in addition to offering access to a digital magazine with articles about the destinations visited and available activities.

Besides, InfoKiosk allows passengers to explore the onboard boutique catalog, with a wide selection of products including fashion, cosmetics, souvenirs and exclusive items from each region. The catalog is managed centrally through the Deneva product portal, ensuring up-to-date information on availability, prices and descriptions. This interactive functionality encourages a personalized and convenient shopping experience during the journey.

Another notable tool is Accommodation Object, which offers information about the cabins, including real-time rates and availability. Passengers can make reservations adapting their choice to their needs and preferences. All InfoKiosk content is available in multilanguage format.

Decentralized approach

Deneva's decentralized architecture synchronizes a central server with local servers on each ship, ensuring content availability even in the absence of connectivity.

This solution allows for autonomous operation and offers the crew tools such as deneva.Control, that facilitates content management through mobile devices, allowing specific real-time updates and adaptations depending on the onboard environment.

Among its featured applications, deneva.Control allows you to broadcast security videos, adjust the brightness and volume of the screens, and display relevant content based on the passenger's location, improving the experience and maintaining security standards.
In line with Brittany Ferries' sustainability efforts, collaboration with Deneva includes the use of low-power hardware. An approach that reduces environmental impact and ensures efficient and reliable operations.

The implementation of Deneva has optimized Brittany Ferries' internal processes, allowing quick and personalized content updates. This has resulted in an improved passenger experience., strengthening loyalty and attracting new customers.