Sony will show at ISE 2025 its evolution in connected experiences

Sustainability will once again be one of the keys to assistance Sony a Barcelona Fair and at its booth it will highlight how its intelligent audiovisual technology and integrations are changing the way we collaborate.

Sony will be present one more year at the WHEREAS 2025, which will be celebrated from 4 al 7 as a lighthouse keeper Barcelona Fair, to reveal how you are creating connected experiences for your customers.

on a stand (Pavilion 3, 3E300) totally sustainable, solutions for the retail sectors will be seen, corporate, educational, content and virtual production. Besides, this year, will have as a novelty a section dedicated to content production where you can see products and solutions for the creation of these.

It will demonstrate how its smart AV technology and integrations are changing the way we collaborate, in addition to publicizing its ecosystem of associations that help offer enriched connected experiences.

Your stand will once again be completely sustainable and show your initiative ‘Make it, move it, use and reuse it’ along with your most recent certificate and association updates. It will continue to promote its environmental initiatives through the creation of products, solutions and services that are reliable and offer a compelling total cost of ownership.

Los professional monitors Bravia from the BZ-L series are designed with a strong focus on sustainability and cutting-edge technology. These screens use recycled materials, included Sorplas, and have advanced components such as a powerful System on Chip (SoC) and an intuitive Eco panel, that guarantee both efficiency and ease of use. Besides, an ambient light sensor optimizes energy consumption, contributing to a low Eprel energy rating across the range.

Las series BZ40L y BZ53L, They will also be the center of attention to show off your coating Deep Black Non-Glare, offering high contrast and vibrant colors, even in environments with high ambient light, and that combine sustainability and performance.

After launch in September, the new ones Bravia projectors 8 y 9 from Sony will make their debut at the fair, as well as its content production segment, that will showcase its simplified production solutions live, content creation and SDK for the corporate and educational markets.

Sony booth will offer visitors the opportunity to immerse themselves in the latest technology powering businesses, with interactive environments designed to simulate real-world scenarios and opportunities for visitors to interact with technology.

At the Sony stand you can see, among other things:

• Retail store facade to display the Deep Black Non-Glare line of the 98BZ53L and BZ40L series.
• Bravia professional monitors integrate with more than 60 CMS (Content Management Software) from all over the world.
• TEOS workplace management solution and partner integrations will be available for demonstration in the corporate area.
• SRG-A12/A40 PTZ cameras will demonstrate AI Multi-person Framing technology in a classroom together with SRG-X40UH.
• Bravia 4K HDR projectors 8 (VPL-XW6100) y 9 (VPL-XW8100) that provide an optimal cinema experience in the home.
• Crystal Led CH series will be on display and interactive for visitors to experiment with different car design simulations.
• A Virtual Production stand will house the Crystal Led Verona screen along with its range of Virtual Production products, including BVM-HX310 monitor.

“ISE is a very prolific event in the AV industry, and once again we are delighted to attend and bring our totally sustainable stand to Barcelona”, comment Rik Willemse, responsable de Sony Professional Displays & Solutions Europe. “We have been very focused on our long-term vision and purpose, particularly around our ESG initiatives, and we are looking forward to showing our philosophy Making it, Moving it, Using it and Re-using it, that is part of our broader plan Sony Road to Zero. There is no better place to catch up on the latest advancements and developments in AV than this industry-leading event.”.