LG will present at ISE 2025 the new version of its Business Cloud platform

With the aim of managing outdoor advertising more efficiently, LG Electronics will show at the Barcelona event how it has integrated Ads and Pro solutions into its Business Cloud platform:Centric Stay, that provide new functions and greater customization in professional environments.

During his participation in WHEREAS 2025, of the 4 al 7 February in Barcelona (pavilion 3 – estand K100), the manufacturer LG Electronics will present a updated version of Business Cloud, its online platform that Streamlines the management and operation of commercial displays and hotel televisions of the company.

LG Business Cloud, designed to respond to the changing demands of all types of professional environments, now integrates two solutions: an advertising aimed at promoting the use of digital signage, DOOH Ads (more details in Digital AV), and another focused on vacation rental environments: Pro:Centric Stay.

How do you explain Paik Ki-mun, director of information display business of the LG Media Entertainment Solution division, “Companies will be able to manage their digital screens more efficiently thanks to DOOH Ads and Pro:Centric Stay, the new solutions integrated into our Business Cloud platform. The objective is to provide all types of professional clients with a unique signage software to facilitate remote management of your screens and the distribution of personalized content”.

New LG DOOH Ads Solution Offers B2B Customers a Complete Tool, personalized and easy to use to display your advertising, since they can set key parameters, like the location, the price and types of advertisement, and this automatically selects the right ads to display them on each of the screens.

This automated DOOH Ads functionality saves companies from having to find and source advertisers themselves. Besides, offers users flexibility to display ads that they have selected on their own and optimize your communication, both internal and external.

Besides, LG DOOH Ads uses advanced technology with which, through a AI camera installed on digital screens, analyzes the data of users who pass in front of them, like sex, age and behavior, and serve ads based on these parameters, as well as a detailed analysis of the expected effectiveness of said commercial campaign.

LG Business Cloud will also have Pro:Centric Stay, a new solution created specifically for vacation rental companies, that complements the rest of the range of software solutions available on this platform, which includes the systems of content management pro:Centric Cloud for hotel televisions and ConnectedCare.

These innovative tools adapted to various B2B environments help ensure greater efficiency and flexibility in the management of digital signage with a comprehensive solution for all professional displays.

The integrated solution allows show personalized content for each guest, remotely control those displayed in the installation and guarantee the information security and compliance with data protection law (GDPR) thanks to automatic data erase when he finishes his stay at the hotel.

LG certifies its support to important B2B customers around the world through the development of integrated signage software solutions. An example of this is the hotel chain Grand Velas, based in Mexico, that uses LG Pro:Centric Cloud, a company solution designed exclusively for hotel televisions.

This tool simplifies content management, Improves guest experience by ensuring full security of guest data, in addition to allowing operators to provide personalized information in each room, such as offers specifically aimed at honeymooners or transportation departure times for tourist groups.

One of the main telecommunications providers in Spain and a well-known fast food franchise in the United States, to name a few, utilizan LG ConnectedCare, a solution that offers simple and remote management of the professional screens of your establishments and work centers.

This LG tool significantly improves operational efficiency by reducing the need to individually adjust each screen and allowing proactive problem solving by sending email alerts to system administrators when a computer error is detected.