Sony modernizes the Wintercircus with its AV technology

This historic building has been renovated with the implementation of the TEOS management system, a total of 40 Bravia BZ30L and BZ50L screens, and the VPL-FHZ85 and VPL-PHZ61 laser projectors from Sony.

Located in Ghent (Belgium), Wintercircus It was founded at the beginning of the 20th century and initially functioned as a circus and later began operating as a car workshop.. After years of inactivity, The emblematic venue has been converted into a center for entrepreneurship, technology and culture. Sony technology has been a key element in this project.

After the reform, Wintercircus faced the challenge of integrating modern audiovisual technologies into a historic building without compromising its authenticity.. Key requirements included flexibility and sustainability of audiovisual solutions, suitable for both business meetings and cultural events.

Besides, The technologies had to be intuitive to use, so that users could easily customize the screens, the projectors, sound and lighting systems, according to your preferences.

Together with the audiovisual installer Sovilux, Sony provided the ideal solution for this challenge with its professional Bravia 4K displays and workspace management tool., TEOS Manage.

“Working with Sovilux in a place as prolific and special as Wintercircus has been an exciting project for us., and it was important that we strive to maintain the beauty of the building but update its audiovisual systems to support the technology center it wanted to become.”, comment Jelmer Landuyt, Sony Europe Account Director.

By implementing this management system, along with a total of 40 screens Bravia BZ30L and BZ50L, central control of all audiovisual equipment at Wintercircus became possible.

From TEOS Meeting Display for meeting rooms up to TEOS Signage for dynamic content in the auditorium and exhibition space, Each system component is designed for seamless collaboration and easy management from a single platform.

for its atriums, Sony installed its VPL-FHZ85 and VPL-PHZ61 laser projectors, offering high image performance within an integrated audiovisual environment.

Flexible presentation, dynamic display

As several companies have the opportunity to use the Wintercircus office and meeting spaces, screens must be easily adaptable to each meeting.

TEOS Meeting Display ensures that all screens on meeting rooms are interconnected, allowing presentations to run smoothly and professionally. Thanks to wireless connectivity, Users can quickly and easily start their presentations without technical issues.

For flexible and dynamic display of content in the atrium and exhibition space, has been implemented TEOS Signage, enabling centralized management and adjustment of digital information, such as advertisements or visual presentations, adapted to the needs of the moment.

Thus, Visual communication on Sony Bravia BZ30L and BZ50L displays can be tailored to the specific space and purpose of the presentation or event.

Sustainable audiovisual future

All of this is managed centrally through TEOS Manage, the system of central management that connects and controls all audiovisual equipment.

“For this project, we deliberately chose Sony, a partner that has been aligned with our vision from day one. It combines elegant design with high quality and opts for sustainable materials with a strong focus on environmental impact. These shared values ​​make our collaboration natural and fruitful.”, states, Alexis Verbeke de Sovilux.