WHEREAS 2025: LG transforms the digital signage market with AI and ad hoc solutions

The stand of LG The event is marked by innovation and collaboration with world-class business and development partners.. Since your entry, a large interactive LG Kinetic Led screen with generative AI welcomes visitors, that take a tour through areas configured for different environments, in which the new microLed high definition systems stand out, with the Magnit screen as the protagonist; advanced Anti-Discoloration technology for high-gloss outdoor signage and much more.

With the motto of Custom solutions, optimized growth, LG configure your space in WHEREAS 2025 (pavilion 3 – K100) in areas or scenarios dedicated to showing its integrated solutions for commercial and retail environments, corporate, education, transport, hotels and transportation to improve and expand the customer experience in each business with the highest image quality.

Before giving way to these vertical spaces, LG welcomes ISE visitors 2025 with a huge kinetic Led display horizontally, of 7,2 x 4,1 metros, configured with 88 Cube-shaped LED modules with 360º rotation that is combined with mirrors designing creative dynamic movements.

Developed by LG and its Korean partner Easywith, specialist in Kinetic solutions, This technological proposal invites the audience to interact with the system. Visitors can take a photo with their smartphone and upload it after scanning a QR code, so that the company's generative AI transforms said image into one of style pop art displayed on the booth's Kinetic Led screen.

Customized digital innovation for each environment

Digitalization is a key transformation factor for more and more companies and LG has the ability to design and develop solutions ad-hoc for each environment: from signage to comprehensive services that include digital signage, solutions for the workplace and air conditioning.

This proposal of the company is materialized in the success that its company has developed in the last three years. Information Display division, endorsed by more than eight hundred reference clients and partners, like Atlético de Madrid, TAU Ceramics, America's Cup, Vall D'Hebron Hospital, Mataró Hospital, Hotel Ilunion and Fluidra.

A strategic vision aligned with the LG global growth, which foresees that part of the B2B business will represent the 45% of its global turnover in the year 2030. An area that currently concentrates more than 75% of R&D efforts of the brand and that finds in ISE a perfect showcase to show its latest innovations.

In fact, since LG participates in this fair its audiovisual display business has grown by 80% in Spain and the company has established itself as a leader in sales of professional televisions for hotels in 2024 within the hospitality sector

This is what he points out Francisco Ramirez, General Director of B2B at LG Spain: “we develop commercial screen solutions adapted to the specific needs of each business sector. As a leader in the B2B market in Spain, Our goal is to develop innovative solutions that increase the value of commercial spaces, public and educational, creating differential experiences that drive the success of our clients”.

Boost in microLed technology

Ultra high definition in a rising market focuses LG's latest innovations in micro Led technology, including the latest Magnit displays on display at the Led Tech zone from the stand, in which visitors can discover the new range of these screens, with significant improvements in ease of installation, content compatibility and energy efficiency.

Thanks to its renewed design, the installers You can adjust the spaces between modules from the back of the screen, a task that previously could only be done from the front. Besides, LG has increased its compatibility with content managers to guarantee excellent colors and image quality while reducing its energy consumption by up to 98% compared to previous models.

Anti-Discoloration technology for exterior signage

Another of LG's novelties at ISE 2025 are their high-gloss exterior signage solutions with their own technology Anti-Discoloration, which is shown for the first time to the European market at the Barcelona event.

This technology, the first in the world verified by a global reference such as Underwriters Laboratories (UL), Helps prevent yellowing caused by screens that have been exposed to prolonged exposure to direct sunlight. For this, At the stand visitors can see their application in various environments that simulate a bus stop, a sports stadium or a self-service restaurant.

Digital transformation in retail

A wide range of personalizable and secure solutions for the retail sector are concentrated in this area of ​​the LG stand, ranging from second generation modular kiosks, versatile and easy to install, to the new US5P digital signage models, UV5N and UP5Q, certified in accordance with strict international standards fire safety (BS476 in the UK and EN13501-1 in the EU).

Added to this is a complete range of LG CreateBoard interactive solutions, aimed at educational and corporate environments, with the new ones CreateBoard Pro y CreateBoard Core, that stand out for their excellent versatility and functionality to meet the demands of professionals in these sectors.

Another notable proposal in the contest focuses on the new functionalities that LG has introduced in its plataforma Business Cloud, to further facilitate the centralized management and operation of cloud business displays.

Alliances to promote development

The LG stand also brings together a wide range of technologies developed by the company in collaboration with its Korean and global partners., as Triplet, AI-powered customer behavior analytics company, y Kokomo, specialized in school access management and emergency response solutions.

Added to this proposal for technological and business collaboration are Megapixel VR, Mo-Sys Engineering y Brompton Technology, references in the virtual audiovisual transmission and production sector; corporate video conferencing solution providers like Logitech, Cisco and Crestron, as well as digital signage content management BrightSign.

LG reflects the success of these alliances with demonstrations in facilities near the ISE venue in Barcelona, like the professional large format Led Outdoor screen, that offers an experience of more than 200 m2 of visual surface, installed by the company outside the IMAX building of the Old Port, which has become an iconic element of the city's urban landscape.

Access to the ISE SPECIAL 2025 a Digital AV