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ZetaDisplay transforms the Hemköp food chain with digital signage

Hemkop ZetaDisplay

A total of 220 tiendas de Hemköp, belonging to the Swedish chain Axfood, are part of the multiannual framework agreement with ZetaDisplay to deploy your digital signage solutions and services, as part of a new transformation concept.

The European provider of digital signage solutions ZetaDisplay has been chosen by Axfood to develop and deploy a new business concept, based on visualization, purchase data and analysis, in 220 brand stores Home purchase in sweden, in a framework agreement for several years.

“When starting this project - explains Ted Bergstrom, director de marketing de Hemköp-, we had very clear ROI demands, along with the need to innovate. Working with ZetaDisplay we have pushed the boundaries of what digital signage can achieve in retail environments., by challenging established practices and driving a new approach”

Bergström emphasizes that “the ZetaDisplay team really took the time to understand our business and developed a personalized solution that allows us to communicate better with our clients. This has helped us refine the marketing approach through an optimized technical setup, with the creating relevant content and messages. This project is accompanied by cInnovative business and marketing knowledge which we now intend to implement as soon as possible in all our stores”.

For this project, ZetaDisplay has “reimagined the network of digital signage solutions in relation to the customer journey in each of the unique types of stores Hemköp to improve the effectiveness of messages through display type, location and content.

Under this concept, The digital signage provider defines the display purpose and content of the installed screens based on where the customer is in their shopping journey through the store, in order to guarantee that a return on investment meaningful and effective.

To Anders Olin, CEO of ZetaDisplay, “The conceptual ideas and strategic and analytical insights our teams have unlocked on this project have been truly inspiring.”. We are now developing the next level of digital signage solutions focused on the grocery retail business., long term. “We are happy and honored with our partnership with Hemköp and what we will be able to achieve in the coming years.”.

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