Sony focuses on ISE 2025 in connected experiences

Sony returns to ISE to present its latest portfolio of products and solutions that adapt to the retail sectors, corporate, educational, content and virtual production.

Designed to help customers create connected experiences, the stand of Sony will show your latest offers, including the new Remote Device Manager for professional screens Bravia and latest firmware update for SRG A40 and A12 PTZ cameras with AI analysis, based on well-known and revered high-quality technology.

Located in the pavilion 3 – estand E300, Sony invites visitors to meet with its industry experts and see the latest demonstrations of its products and solutions that add significant value and improve the creative freedom in its main markets, with dedicated areas that simulate each of its main environments, like a mockup of a store facade, a virtual production studio and, new this year at the Barcelona event, a center dedicated to content creation.

Visitors to the stand will also discover the Sony commitment to ESG, including your initiative Making it, Moving it, Using it and Re-using it, where the company shows the progress it has made towards a more sustainable future in the audiovisual sector.

“It's great to return to ISE to present our fully sustainable stand and the next level of updates in our partnerships, products, technology and solutions that will offer great advantages to companies in the retail sectors, educational, corporate and content production”, comment Rik Willemse, director de Sony Professional Displays & Solutions Europe. “We have been very focused on our long-term vision and purpose, especially around our ESG initiatives, and we look forward to showcasing our many offerings as part of our broader Sony Road to Zero plan.. There's no better place to catch up on the latest advances and developments in AV than this industry-defining event”.

Seamless in-store brand experiences

Stores have undergone a huge digital transformation in recent years to offer their customers immersive shopping environments. In the latest report on the state of technology in retail, Sony has detected a gap between store priorities and growing consumer expectations for digital experiences and sustainable practices..

To help retailers continue to evolve their stores and shopping experiences, Visitors to the Sony stand will be able to see a mock-up of British fashion designer Stella McCartney's store with the series of professional displays Bravia BZ40L and BZ30J.

Iconic BZ-L displays are designed with a strong focus on sustainability and cutting-edge technology, and incorporate the technology of Deep Black Non-Glare coating from Sony to deliver incredible image quality while mitigating reflections in even the most difficult lighting conditions, like a bright and colorful store facade.

A portion of these screens are made from recycled materials., including SORPLAS, and feature advanced components such as a powerful system-on-chip (SoC) and an intuitive Eco panel, that guarantee both efficiency and ease of use. Besides, an ambient light sensor optimizes energy consumption, contributing to impressively low EPREL energy rankings across the range.

This year, the new technology of Sony AI analysis, SPICY, will be featured on the stand to show visitors how AI can transform their stores and enrich customers' shopping experience.

To further enhance your range of professional displays Bravia 4K, Sony has launched its new provisioning service today, cloud-based control and monitoring, Remote Device Manager (RDM), that will save time and money for integrators and end customers during installation, operation and troubleshooting. Deployed on-site via Zero-Touch Provisioning, RDM will offer new functions for the control and monitoring of your BRAVIA displays, including the ability to update software remotely, monitor the status of multiple screens, detect abnormal states and take screenshots.

Along with this development, Sony will also present the 23 new members of the sector who have joined their AV Alliance and Technology Partner Network. This continued expansion adds to an already existing portfolio of more than 60 organizations from all over Europe and other parts of the world. Sony's AV Alliance Partner Network is powered by strategic alliances across the industry, offering compatible software and hardware solutions that provide greater value, compatibility and creative freedom to your range of Bravia professional displays.

Connect employers and workers

More and more companies are prioritizing sustainable products and solutions, and Sony's recent survey reveals that approximately 8 decade 10 companies are willing to pay more than a 20% more for audiovisual products manufactured sustainably or that operate with greater energy efficiency.

The stand has an area dedicated to corporate solutions in which the range will be displayed Bravia BZ-L and its sustainable efficiency in meeting rooms, TEOS Workspace solution and corporate partner integrations for control systems, Workspace solutions and UC hardware. The latest will also be exhibited laser projectors for Sony companies, like him VPL-PHZ61 y el VPL-FHZ85

Sony offers a range of advanced solutions that transform hybrid teaching and learning to make classes more attractive, as well as providing assistance to teachers and inspiring all students. At the Sony stand, videos of the firmware update View. 3.0 for SRG-A40 and SRG-A12, with its integrated PTZ AI autoframing.

The new update includes the Fixed Angle Position function, which PTZ auto framing will stop and the view angle will automatically move and stay in the predefined area. Also includes Tracking Range feature, which allows PTZ autoframing to be performed only within the predefined area, and another function including a new Preset Composition Recall via infrared remote control, where new preset angles set with the Preset Composition can be recalled using assignable buttons on the supplied infrared remote control.

Three compositions can be established, as “whole body”, “waist” y “foreground”, for better framing experiences. Visitors will also be able to see the range of 4K cameras with horizontal and vertical zoom, including SRG-X40UH.

Content production

Whether to broadcast live events, create high-impact commercial content or produce engaging training materials, Sony will release a center dedicated to content production to show its solutions that meet the needs of organizations that seek to elevate their brands and differentiate themselves within the market.

“As the audiovisual landscape evolves, ISE has also done so in recent years, providing a combination of audiovisual and content production to visitors who wish to elevate their brand.. We look forward to showcasing our extensive portfolio of live and content production solutions., intended to pave the way for more attractive communications, expanding the scope of events, Live seminars and meetings from companies to their internal and external audiences alike”, comment Norbert Paquet, Head of Live Production Solutions at Sony.

This Sony center demonstrates the connected experience that Sony constantly develops and improves. Its live and content production solutions help brands move forward and streamline creation, content production and distribution.

For content capture, Sony's latest AI-based camera solutions will be demonstrated: the BRC-AM7 auto-framing PTZ camera and PXW-Z200, which will offer visitors the opportunity to experience AI-based technology and flagship image quality.

For production workflows, The XVS-G1 live production switcher and the software-based M2L-X are ideal solutions for live productions where content can also be managed and distributed via Sony's Ci Media Cloud Platform.

The stand's virtual production area returns to showcase the cutting-edge Crystal LED Verona, that simultaneously achieves deep blacks and anti-glare. Visitors to the Sony booth will be able to see Sony's virtual production offering for corporate applications, audiovisual and broadcasting through a montage with Venice 2 and the monitor BVM-HX310, which will display a live video feed. Recent improvements have made virtual production more accessible and viable for industry applications., such as the recent version of Sony's exclusive virtual production toolset.

The Crystal LED display ZRD-CH12D 165″ Sony showcases exceptional image quality for automotive design simulation applications, and visitors will be able to enjoy interacting with the content on the screen and immerse themselves in the experience.

Access to the ISE SPECIAL 2025 a Digital AV