LG creates disruptive experiences with its LED technology in leisure and entertainment facilities
Offer maximum benefit in image quality, durability and efficiency, with flexible design possibilities and formats mark the 'DNA' in LED and OLED display technology, indoors and outdoors, of LG Electronics that are reflected in differential and unique successful projects in sports environments, museum and commercial, as shown in this article.
Whether indoors or outdoors, Taking the visual experience to the next level is one of the goals of LG Business Solutions, in which your Led technology sets the benchmark in quality and high definition so that content and images come to life and captivate users when they visit a leisure space, sport or entertainment.
In this sense, Below we analyze some of the innovative installations made with LG LED display technology that surprise not only by transcending the concept of traditional screen and image quality., but for offering creative and artistic content that involves people, in line with the company concept Life’s Good.
Atlético de Madrid: Unique and differential LED display
Technological innovation and shared values are the hallmarks of the solid alliance between the Club Atlético de Madrid (ATM) and L.G., as stadium AV provider Riyadh Air Metropolitano (formerly Wanda Metropolitano) that has been evolving in recent years until today.
The project has as its axis the technology of outdoor screen from the manufacturer, with the installation of three LED video scoreboards in the field, one on the east side of 55 m2 formed by 65 cabinets, with a pixel pitch 16mm, and two in the North and South of 85 m2 configured for more than 1.000 cabinets with a pitch of 12 mm.
As indicated Ivan Gonzalez, Information Display Sales Head in the Iberian subsidiary, “The most important thing is that you get a very fluid image quality and high resolution (…) What we have tried is for the markers to have a brightness of 6.000 nits so that the screen shines in a correct quality under any intense sun situation”.
There has also been installed a screen 37 m2 in the Fan Zone, where fans can see everything that is happening before entering the stadium. A prominent visual element is the ribbon board that surrounds the entire stadium, located between the second and third amphitheater, in which they are shown from dynamic advertising content from sponsors to information about what is happening in the game, formed by 700 cabinets LED, with a pixel pitch of 16 mm.
Added to this display of LG's latest visual technology that surrounds all visitors is the dynamic digital signage, with more than nine hundred screens located in the VIP lounges, restaurant areas and ticket offices, from where audiovisual content can be sent to each of the screens independently from the central control room and offer a complete experience.
This technology and sports alliance between both entities has recently expanded again to install a Sky Ribbon on the stadium's iconic oval-shaped roof, along with new Led screens inside and outside.
Callao Cinemas: cutting-edge outdoor technology
Already known as the Times square español, The central Madrid square of Callao is one of the commercial enclaves, tourism and leisure with greater traffic in the city and the country.
In this strategic urban center, los Callao Cinemas they stand as one of its emblems, not only for its history but for its modernization with the installation of two outdoor advertising LED screens from LG of the latest generation and one of the most advanced in Europe.
For this project, Callao City Lights trusted the digital outdoor advertising technology from the Korean firm, not only for his high image resolution, even in bright sunlight conditions, but for his efficiency, to surprise and attract passers-by in the area.
A screen has 102 m2 (in the Plaza de Callao) and another 130 m2 (on Gran Via). “With this dimension, The optimal thing was to install pitch screens 6 mm and also with high luminosity, in this case, son 8.500 nits”, indica Francisco Ramirez, Director General de LG Business Solutions, in the attached video, while emphasizing the importance of that the technology is well integrated and everything absolutely coordinated in order to ensure the long-term operation of the screens.
Equipped with the latest technological advances of the company, These screens are the most suitable outdoor support for broadcasting loop advertising., with the desired duration and frequency, as well as for perform impressive and creative actions, with 3D effects, screen synchronization, interactivity, live broadcasts, augmented reality and more.
This is what he points out Joshua Reyzabal, CEO of Callao City Lights: “With these screens we can make, with the firms and with the advertisers, synchronized actions, augmented reality and a lot of very attractive things”.
These outdoor LED display systems are part of Callao City Lights' urban circuit of large-format digital displays., which has four key locations in the heart of Madrid in digital outdoor advertising.
DueFit Barcelona: latest generation gaming monitors
The most innovative, urban concept offered DueFit (now VivaGym) in their gyms with the world gaming merges analogue and digital sports and training to teach amateur players how to compete in eSports.
A successful project that is supported by technology and experience in monitores gaming from LG to equip the first gym for eGamers and thus provide an immersive and professional experience to users who visit it..
Los monitores LG UltraGear Gaming They incorporate all the necessary features for a faster and more immersive gaming experience. Thanks to its format 21:9, its image response speed of 1ms with Motion Blur Reduction and their 144 Hz offer greater gaming fluidity to respond to user needs gamer in different types of games.
On the one hand, users who enjoy playing games shooting found in these monitors black stabilizers (Black Stablizer), synchronization technologies y Dynamic Action Sinc, allowing you to see the action in real time.
Besides, Driving simulator game fans also have what they need, since these monitors gaming from LG have and 32% more field of view. And in case you prefer the type multiplayer, These devices have a refresh rate of 240Hz in 1ms, what victory can mean.
In addition to the monitors and screens installed to improve the user experience and activity in the sports center, a key element is the installation comfort, in which air conditioning is the main protagonist.
For this project LG has also provided the system Hydro Kit, which helps to have great economic savings in gas consumption, with the supply of underfloor heating and hot water to create a warm and comfortable indoor environment for the user.
Museo Legends: immersive LED environment
As a technological partner of the museum Legends: The Home of Football, located in the center of Madrid, LG Business Solutions has contributed its innovation in LED screens to create a revolutionary audiovisual experience, in which visitors can relive the history of football in an immersive and realistic way during their tour of the 4.200 m2 distributed over seven floors.
For this project, LG has deployed in this museum space dedicated to football a total of 154,2 square meters of LED screens, as well as the last transparent OLED technology.
The Led screens correspond to the models LSCB018 y LSCB19, con pixel pitch from 1,88 mm up to 1,95 mm, suitable for indoor use, and with a shine of 800 nits, providing an amazing visual experience to visitors' eyes.
Besides, Visitors can enjoy an immersive experience in the Temple room thanks to the installation of three Led screens that surround the entire space forming a U, that takes them inside a soccer field to experience the emotion of the main legends of this sport.
Two columns are added to this UltraStrech Led 86”, located in the sala Champions Space, that reach a height of more than 3 display meters in high image quality.
LG's proposal in this project goes beyond display technology to provide its innovation in air conditioning and sustainability with the installation of your variable coolant flow system Many V's, that minimizes energy losses and provides stable and efficient interior conditions.
The building also has aerothermal equipment LG Therma V to supply domestic hot water in the facility, which significantly reduces the carbon footprint compared to the use of conventional boilers. Both technologies are monitored by the central touch control AC Smart V from this manufacturer, that allows managing the different air solutions installed in the building.
Royal Society: comprehensive digital transformation project
Another of the innovative projects of LG LED display technology in sports and leisure environments corresponds to the stadium of the Royal Football Society, located in the Basque town of San Sebastián.
During the last years, Both entities have worked collaboratively to completely renew the stadium's image solutions and air conditioning equipment, in addition to creating from scratch a area gaming with the latest product news from the Korean brand.
For this comprehensive digital transformation project, two outdoor LED screens of more than 120 m2. These innovators video markers, con pitch of 12 mm and resolution of 1,072x450p, offer a luminosity of 6.000 nits, with refresh rate of 4.000 Hz and color depth 16 bits, allowing flicker-free images to be displayed.
These LED video markers have a durability and energy efficiency maximum, with a useful life of until 100.000 hours at the lowest energy cost. Your design, light and easy to install, It is resistant to water and other inclement weather, con IP65 certification.
An innovative element is the Ribbon Board 360°, a digital ring composed of paneles LED which has been placed between the lower and upper stands of the field and which is the second that LG has installed in a First Division stadium.
The new Ribbon Board 360º offers the ability to broadcast any type of content dynamically, in addition to reinforce the light show and entertainment that is experienced both on match days and when other events are celebrated. Distributed throughout the common areas of the stadium, they have been installed 270 digital signage screens the LG.
Since LG announced almost a year ago its alliance with the team of eSports of the Royal Society, The stadium has an advanced area of gaming, equipped with eighteen gaming monitors LG UltraGear IPS maximum response speed, and ultra-short throw 4K UHD projector that allows images up to 120” to be displayed just 18cm from the wall, and two OLED TVs con Nvidia G-SYNC and 1ms response speed.
This advanced equipment has until now allowed, especially to the professionals of the team eSports from the stadium, have the maximum gaming technology, image quality and maximum response speed, as Juan Iraola explains in the attached video, responsible for digital transformation at the Royal Society.
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