Group Moure and huawei cloud muessran in MWC 2025 smart retail

Big Fish is the initiative that Moure Group, with the technological collaboration of Huawei Cloud, is presenting in Barcelona. This brand of smart stores, equipped with cameras and sensors powered by AI, They offer the user an autonomous and efficient purchasing model 24/7.

The evolution of retail is materialized technologically in Big Fish, a new brand of smart stores what Moure Group, in collaboration with your partner Huawei Cloud, presents these days in Mobile World Congress 2025 in Barcelona

This innovative project, driven by the ability cloud computing and new AI solutions, It is one of the leading developments of Huawei Cloud Iberia Summit, which is celebrated today in the America’s Cup Experience, space in which an exclusive presentation of this smart store will be held so that attendees can personally experience this autonomous purchasing system.

The launch of Big Fish involves the creation of a new own category within the retail sector, known as Techtail, that fuses technology with the basics of retail.

Thanks to Huawei Cloud cloud infrastructure, This new generation of stores is capable of manage large volumes of data in real time, optimizing operations efficiently and safely. Via Techtail, Big Fish will offer an experience of fluid purchase, intuitive and seamless.

Big Fish stores have advanced technologies for artificial intelligence, sensors and cameras to ensure accurate and efficient purchasing. Customers can access the store with their mobile phone and credit card, Choose the products you want and leave without having to check out. The system automatically registers the purchase and sends the electronic receipt in seconds via SMS.

Huawei Cloud processes and analyzes this data in real time, which allows the company customize the offer, improve efficiency and adapt the shopping experience dynamically. With a secure and scalable cloud infrastructure, the project is ready to grow without limits.

This technology not only speeds up the process, but it allows the company to continually improve the offer, adapting to customer needs. Besides, You can customize it by using the artificial intelligence, IoT and data analysis to adapt the shopping experience through insights data-driven.

Retail without limitations

In a world where immediacy is key, Big Fish proposes an innovative solution to overcome the limitations of the traditional purchasing model, with restricted hours and waiting times. These smart stores can open 24/7, allowing customers access essential products at any time of the day.

The process is simple: the customer enters his phone number on the access screen and validates his card. The door opens automatically and, once inside, choose the products you need. If you decide to return any, you just leave it in place without being charged. When leaving, The system processes the payment instantly and sends the receipt by SMS.

The stores, of approximately 18m² (3×6 metros), They will offer an exclusive selection of products, as appetizers, prepared dishes, drinks, ice cream, parapharmacy products and technological accessories. A offer that will be progressively expanded with other products from different sectors, depending on your location and customer needs.

At the moment, Big Fish features two pilot establishments. The forecast for 2025 is to open several more smart stores throughout the peninsula, starting with Barcelona. Long term, “The goal is unlimited expansion.”, consolidating this business model in Spain and Europe”, as the company points out.