"With Samsung Color ePaper we are exploring new features and formats", Eugenio Jiménez

The ePaper technology, with thin and light format equipment and maximum energy efficiency, mark the future AV that Samsung has shown in ISE 2025. Eugenio Jiménez Carrasco, Head of Enterprise Business Iberia of the Korean firm, explains how AI embedded in your digital signage displays, educational and corporate technologies are an industry innovation.

An exhibition space "in which to find all kinds of business solutions adapted to numerous verticals to cover all needs", as he assures Eugenio Jiménez Carrasco, Head of Enterprise Business Iberia at Samsung, This was the proposal that the Korean company offered to visitors who came to its stand in ISE 2025.

As in past editions, but with a larger stand and with a new configuration no less spectacular, Samsung welcomed visitors with the image quality of its iconic screen The Wall, this time with a 500" format and a Immersive anamorphic content thanks to his Micro Led technology.

One of Samsung's innovations and bets in this edition of ISE, as Jiménez Carrasco stresses, has been the Color e-Paper technology, with the Digital ink and slim design and lightweight EMDX, "What we present for hospitality and retail. It is a product in high demand and is being very well received by both integrators and end customers, And that we released it this year in 32". We are exploring new features of the material and more formats.".

This innovative solution Consumes 0,00 W of energy when displaying a static image and can be easily managed through a dedicated app or with Samsung VXT (Visual eXperience Transformation), Your cloud-based content management system.

In the hospitality area, The Korean firm showed its new visual solutions "with the 100% Google Cast support and the entire Airplay part, and we also have our own platform".

Transparent Micro Led

Another of the technologies highlighted by this Samsung executive and its practical application in different verticals of his stand has been the transparent Micro Led screen, "This type of equipment is attracting a lot of attention, with All-New Viewing Experiences”.

To this innovation was added the HoloDisplay prototype, a holographic display, with anti-strain technology, that projects a floating image in the air, High brightness and sharpness, Especially suitable for use in museums, shops, etc.

Samsung also exhibited its latest developments in Outdoor screens. "This year the range of models outdoor Has Double-sided and Full Outdoor models, as well as for shop windows, with a transparent screen and a brightness of 4.000 Nits -explains Jiménez Carrasco-. These outdoor screens, with Vandalism protection, they are a benchmark in this segment to offer any type of experience".

To stand out in this regard, An outdoor version, with a 75" format and 5K resolution (5.120×2,880p), Optimized to meet the requirements and needs of businesses in numerous applications.

Smart and interactive classrooms

In the area of the stand dedicated to education, one strategic vertical for Samsung, "We present our new Digital whiteboards, where the AI it plays a fundamental role and is one of the pillars of our growth," Jiménez Carrasco points out. These models already include it, making learning easier, as well as meetings and user experience, complementing the use of the screen with any type of resource they need".

In this regard, the development of the Spark Samsung AI Assistant application stands out, in partnership with Google, which will be integrated throughout the year into your WAF displays, in 65 formats″, 75″ and 86″.

With a large influx at its stand during the four days of the event, Jiménez Carrasco stresses that "it is being A total success. Samsung continues to be a benchmark for the quality of its products, because of how well structured their verticals are and, above all, for how we are serving the market. That is why, from Samsung Spain we encourage you to, for any need in your projects, contact us and work together".