MCR presents its new headquarters to boost its channel and business service

Modern and prepared to face the future challenges of the MCR Group, The new headquarters of the Spanish wholesaler in the Madrid town of Getafe reflects its differential business vision, that has evolved with prudence and a firm step towards success, consolidating its specialization and expansion for the channel.

In full and continuous celebration of its twenty-five years of activity in the wholesale market, those responsible for MCR Group They are not only proud to be the single 100% national, with a turnover level of about 500.000 euros, and continue growing, but to show their new facilities in the Madrid town of Getafe, very close to the previous ones, but with the level that corresponds to your business growth.

Your vision and differential philosophy in this market, as its CEO points out, Pedro Quiroga (in the image), as its CEO, Eduardo Moreno, They remain twenty-five years later: “continue working with professionalism as before. All our divisions have arisen from scratch, with specialized professionals, and we have not bought companies to go faster. Let's go step by step, without covering more than what you have, we have always liked to consolidate the business, and that formula has worked for us”.

Already operational, in the absence of finalizing some automation issues with new software in the warehouse, MCR undertakes a new stage of expansion from its new headquarters, to respond to new logistics and service needs in a market increasingly demanding in delivery times and availability.

The new facilities, of 25.000 m2, they have a open plan office and configured around the different administrative actions, commercial, sales, support and business divisions, where they work around 120 personas, in addition to management offices and numerous meeting and collaboration rooms.

“A move is stressful for everyone.”, but in our case, It is also a symbol of success -explains Rafael Gonzalez, director of RR.HH. and general organization of MCR-. We have a very good work environment and we are very proud of it, because everything is simpler that way.”.

Logistics automation

In the area of store, something more than sixty people operating in three shifts (24 hours, five days a week), are in charge of controlling, label, locate and prepare the none other than the 16.000 references what the wholesaler offers.

As business nerve center by MCR, has advanced security systems, both to protect personnel from the frequent accidents that occur in this environment, as well as the valuable and expensive material that is stored therein..

"Have more than 150 video surveillance cameras, in addition to having a security company to protect the entire facility - he points out Pedro Vela, MCR logistics manager. We are finalizing the automation system, since we have gone from three to five zones of picking, con 16.000 gaps, where the operator picks up the product, and some 15.000 pallet holes, adapting the company's logistics to different product formats”.

Differential model

In its twenty-five years of experience in the market, The current MCR Group has been configuring a successful national business model, structured in different stages in specialized business divisions, such as the one dedicated to the audiovisual environment (MCRPro); telephony and mobility (MCR Mobile); electronic security (MCRSE), office supplies (ab materials) and the most recent of drones con DJI Enterprise and continue adding value to the channel (more data in Digital AV).

A differential trajectory in the distribution market, which began as specialists in integration and with Samsung as the main brand in the year 2003, which was followed two years later Intel , as a strategic partner in Europe, y Acer and the creation of its first retail channel division or its pioneering introduction into the world gaming, among other initiatives and manufacturers.

“The wholesale market has evolved a lot, with a transition from consumption to value, to one specialized distribution and with greater importance of the professional product -says Quiroga-. We continue to grow this year in double digits in the quarters we have had, and the AVPro and drone divisions are doing very well, along with IT and Enterprise, with some 152 manufacturers, without counting those of ab materials”.

Moreno in turn points out the importance of the wholesaler “with a contribution to capillarity manufacturer, coverage, closeness and trust, regarding electronic commerce. A huge part of the business goes through this market, and the proof of this is that we grow and earn more”.

Showroom as a sign of identity

The new facilities also have a new showroom designed for integrators and their clients, in which the progress of the different manufacturers is shown, who have contributed to the launch of this innovative space.

El showroom, of some 876 m2 of exhibition, has been designed by the MCR team of technicians and engineers and is segmented based on the technologies that make up the different professional business lines of the wholesaler..

It shows complete solutions for different verticals, as retail, education, corporate environment, control centers, hotels, etc. Besides, has a auditorium for presentations, training, conferences, also via streaming, and television set.

In the near future, MCR's goal is “more development, investment and dedication to the divisions business -Moreno points out-. If any business purchase opportunity arises, we will value it, but we are not in that”.

Besides, the wholesaler will celebrate the next 25 September your event MCR Global Experience, on the third floor of the Municipal Palace of Ifema Madrid, which this year has a new unified format, since all the company's divisions and product range will be present, and also the delegation of Portugal.

This event will feature more than 110 manufacturers and customers booth, and the wholesaler provides for the assistance of about six hundred people. “We are testing this unified format, but it will surely be a success”, Quiroga concludes.