Europalco created an innovative immersive experience for Generali Tranquilidade

For the annual meeting of this Portuguese insurer, a great drone show was offered, in addition to performing a synchronized video projection on 192 round tables. Europalco was in charge of the technical production of this football-themed corporate event held at the MEO Arena de Lisboa.

Europalco has carried out one of its most ambitious initiatives in an event in which they were projected on 192 round tables. This immersive experience was launched at the annual meeting of the Portuguese insurance company Generali Tranquility, transforming the banquet setup into a synchronized visual installation.

Celebrated in the MEO Arena de Lisboa, the largest covered multipurpose venue in Portugal, and produced by the agency 2 Inspire, This year's event brought together about 2.000 attendees in a proposal focused on football as the thematic axis.

More than 55 Europalco professionals participated in the project, which required more than 1.700 cubic meters of material transported in 20 trucks, as well as a month of systems planning and preparation. The company's scope of work encompassed audio, lightning, video, rigging, scenography, motor control, personalized decoration, projection mapping, streaming, camera systems and furniture.

One of the most impressive moments of the event was the synchronized video projection on the 192 round tables, each of 1,8 meters in diameter. To guarantee uniformity and sharpness in the projection, The surfaces were internally covered with vinyl. The visual result, of great complexity, was achieved thanks to 14 projectors Christie 20K and 16 16K, coordinated to create a homogeneous effect throughout the banquet area.

Public access was staged through the tunnels of the MEO Arena, culminating in a revealing moment in which some motorized screens were raised by moved, giving way to the main event space. The transition was intended to clearly mark the step from arrival to experience.

The scenography was consistent with the football concept of the event. The Portuguese company designed and built a custom scenario with carpentry elements and printed fabrics, reinforced with branded graphics and lighting accents that maintained thematic coherence.

The central visual proposal included two projection surfaces of 37×10 meters and another two of 30 x10 meters. The visual content was reproduced through eight projectors Christie 30K, which guaranteed high resolution projection and uniform brightness on all screens.

The event also included the largest indoor drone show ever held in Europe, produced by the external partner Ignition Concept. the show, composed of one hundred drones, was seamlessly integrated into a larger visual narrative that connected technology, brand emotion and identity.

The audio system used linear arrays L-Acoustics L2, exclusive property of Europalco, only company in Portugal that has this system, providing consistent, high-quality sound coverage throughout the venue.

The lighting had equipment Zonda 9 FX, BMFL Blade, Wildsun 500 and Devil of Ayrton, selected for their versatility to create both immersive and dynamic environments throughout the show. Besides, The company provided all the sistema de rigging, variable speed motors, streaming installation and camera configuration for live and remote broadcasting.

Although the size of the event posed logistical challenges, especially regarding assembly, calibration and test time, Europalco integrated teams ensured precise execution thanks to prior testing, millimetric coordination and on-site verification of systems.

Both 2 Inspire as Generali Tranquilidade rated the approach adopted very positively, highlighting the general coherence of the event and the technical quality of its execution.