CDS promoted interaction at the US Open with its CircleVUE Led screen

The recent edition of this emblematic American tennis tournament has featured CircleVUE Led screen technology from Crystal Display Systems (CDS), powered by AI, to captivate and enhance the fan experience.

During the celebration of US Open 2025, the last of Grand Slam of the year, Crystal Display Systems (CDS) has promoted the interactive attendee participation with the installation of your CircleVUE circular Led display, setting a new level in Using digital signage at live events.

A CircleVue screen from 1,5 meters in diameter, mounted on the tournament sponsor's booth, on a robust lockable roll-up frame system.

Its distinctive circular shape and indoor specification, with ppixel ass 2,5 mm, 600×600p resolution and brightness 800 a 1000 cd, During the tournament they turned it into an attractive spot for fans of all ages who came to the tournament venue..

In a sporting event as important as the United States 'Open', sponsors face the challenge of standing out from the crowd, that in the edition 2025 relied on an impressive interactive solution, that reinforced the connection between the brand and tennis fans.

Besides, CDS integrated its CircleVUE Led screen with AI-powered digital avatar creation kiosks. Attendees could pose in stations selfies interactive and instantly transform into tennis avatars, cartoon style, from players to ball boys and even trophy winners.

These custom avatars were displayed in CircleVUE and attendees could capture photographs along with their avatars on screen, creating a fun, branded keepsake to share on social media.

This unique combination of immersive display technology with fan-generated content has been a measurable success in driving footfall and booth participation.

Specifically, they created more than 5.000 unique avatars during the tournament; he 80% of participants shared them online, which increased sponsor reach on social platforms and the time spent on the stand increased, with up to seven minutes interacting in it.

As you have pointed out Richard McKay, vp. CDS North American sales, “participate in the US Open 2025 It has been a great honor and we especially thank our client for seeing the potential of our unique signage solutions. Our CircleVUE displays, combined with AI-powered images, They provided attendees with an unforgettable and immersive experience., setting a new standard for digital interaction at large events”.