Sonae MC integrates digital signage in its stores with Hikvision and Gateway

The proposal implemented by Hikvision has focused on its professional range of BSGF displays, specially developed for the retail environment. This solution has allowed the installation of dozens of LED equipment in Continente stores to reinforce the aesthetics and visual coherence of the point of sale..

Within the framework of your digital transformation strategy, he Sonae Group has begun an ambitious process of modernizing its Continente stores in Portugal. The main objective is to improve the customer's visual experience in key sections such as the drugstore., perfumery and hygiene (DPH) through an advanced solution digital signage.

For this, has trusted trusted the experience of Gateway Portugal as an integrator and in Hikvision technology to deploy a dynamic digital communication system, attractive and centralized, aligned with design standards, sustainability and operational efficiency of the group.

“When this opportunity arose, We trust Hikvision for its technological capacity and reliability. The result has been a success”, states Eduardo Santos, key account de Gateway Portugal.

Project challenges

The deployment involved a series of technical and operational challenges. First of all, Adaptation to non-standardized spaces was an important challenge, since each store presented a configuration that required customized solutions to integrate the screens into suspended structures, recessed or with custom designed supports.

Besides, the customization of the installation could not compromise the established deadlines. The project had to respect the corporate image and architecture of each location without affecting the daily operations of the business or delaying execution times..

Coordination between multiple actors was also essential. A close collaboration between Gateway, the Hikvision technical teams and those responsible for Sonae was key, along with effective logistics that will ensure the availability of the equipment in a timely manner..

On the other hand, The versatility of the product was essential for this project, since a range of screens capable of adapting to both small promotional formats and video walls with great visual impact was required., maintaining image quality and ease of installation.

The centralized management and scalability were also fundamental considerations. It was essential to have a platform that allowed content to be programmed and updated in real time in multiple locations from a single system..

Hikvision technology solution

The proposal implemented by Hikvision focused on its professional range of BSGF screens, specially developed for the retail environment.

Among the characteristics that these screens present is their availability in multiple formats., adapted to different spaces and with the possibility of horizontal installation, vertical or personalized. They allow complete integration into existing furniture and structures, respecting the interior architecture of each establishment.

With these solutions have been created videowalls Led de gran formato in access areas to attract customer attention from the outside and reinforce the visual impact; as well as turnkey solutions, designed and executed by Hikvision and Gateway teams, with complete technical support and direct coordination with the client.

“The BSGF model is very versatile, allows horizontal installations, verticals and creative solutions that adapt to any retail scenario. “It is perfect for projects that require flexibility and custom design.”, states Bruno Bento, regional sales manager de Hikvision Portugal.

The implementation of this solution has allowed the installation of dozens of LED screens in Continente stores throughout the country., with a careful integration that reinforces the aesthetics and visual coherence of the point of sale. Besides, The flexibility of the system facilitates its adoption in new store formats or future reconfigurations without compromising investment.