Samsung brings its digital signage screens to the Hockenheimring circuit

Digital signage screens Samsung, managed centrally with its MagicInfo Cloud software, star in the Welcome Center display, VIP areas, the pits and control room of this famous racing circuit.

Hockenheimring Baden-Württemberg, one of the most famous circuits in the world, has the Samsung display technology for two years and continues to expand with new digital signage LCD screens as the venue grows and renews itself to go beyond motor racing and offer concerts and events of all kinds.

This circuit, inaugurated in 1932, currently hosts until 100.000 aficionados to motorcycle racing and, sometimes, of Formula 1, in their 4,574 Km of length. In constant evolution, the venue has been modernized to adapt to new demands, in addition to expanding its visitor areas with the Motodrome, the South Tribune enlarged and the Porsche Experience Center.

How do you explain Matthias Scheffler, IT and Innovation director of the venue, “Hockenheimring is pure emotion. We transmit these emotions through Samsung screens, from the slopes, the VIP area to the pits and race control, and now, from the Welcome Center”.

With an optimal location, the visitor's first stop is welcome center, a modern building with free access near the track that serves as a customer service point, meeting point for guided tours, access to the stands and fan shop.

This building has Eighteen Samsung Digital Signage LCD Screens, which are located in a space of about 360 m²; two of them are double sided in the windows at the entrance to this space.

Specifically, the devices of the series OMN-D from Samsung, in format of 55”, show in your outer face, high gloss even in direct sunlight, information to visitors abroad about upcoming events taking place on the premises, while the inner face, adapts to ambient light from inside space. Thanks to your slim design and your support, These double-sided screens can be flexibly positioned depending on the occasion and the number of visitors.

At the entrance to the Welcome Center, visitors are welcomed with 98” screens, which are integrated into stelae and offer information about the history of the Hockenheimring, races and upcoming events. The QMC series from Samsung, with a panel UHD antirreflejos, Also used in the ticket office and cafeteria, among other places.

All Samsung screens installed in the circuit are managed centrally with his MagicInfo Cloud digital signage software, so that the Hockenheimring staff can create, Easily schedule and distribute content across all of them.

This comprehensive solution offers an intuitive user interface, easy to use even for people without computer skills. Each circuit department now has personnel trained by Samsung to independently control LCD screens of digital signage within your area of responsibility through MagicInfo Cloud to show updated content and created with centrally provided templates, ensuring a uniform appearance.

“The right content can be displayed on the screens at any time. If we had known how well the solution works, “We would have implemented MagicINFO Cloud much sooner”, concludes Scheffler.