INFiLED and al-media design an immersive visual experience

At the WP series of INFiLED has transformed the lobby Volksbühne at Rudolfplatz, the oldest theater in this German city, with an immersive visual experience made with the event technology company al-media.

On the occasion of the performances of the award-winning comedy musical Heaven and earth, INFiLED y al-media have created a immersive visual experience in the theater lobby oldest in Cologne, he Volksbühne at Rudolfplatz, that pays tribute to this German city.

Before the curtain rises, the public is received by a visual reinterpretation of the city of Cologne through a shocking Led installation 70 m², created with the serie WP de INFiLED, that turns the theater entrance into an immersive pre-show gallery.

The installation has been developed by the production company responsible for Heaven and earth, in collaboration with al-media, with the aim of creating the right environment for a work, which has been recognized with four awards and considered the cultural event of the year, in which the city of Cologne acts almost as another character.

The producers of Heaven and earth They wanted the audience to feel immersed in the universe of the play from the moment they entered the theater lobby.. For this, commissioned the Berlin comic illustrator Fufu women's choice a series of drawings that offer a visual tour of Cologne, conceived as a gallery-type exhibition environment.

The company al-media has been in charge of giving technical life to this creative vision, which has been configured around Led screens arranged on vertical pillars, that guide the spectators from the real city outside to the inside of the theater.

The installation had to increase the expectation before the performance and, at the same time, respect the historical character of the building. Despite the challenges posed by its theater architecture, plus a very tight schedule, The project was executed smoothly thanks to the rapid availability of Led screens de INFiLED, stored in its European logistics center in Rotterdam, and to his local technical support.

From the beginning of creative development, The al-media team had only three months to design, supply, install and test the entire system, which had to be done during the performance season, minimizing any interference with the daily activity of the theater and ensuring that all elements could be dismantled without leaving a trace.

The age and structure of the theater building added complexity to the project: uneven walls made cable routing and management difficult and ruled out the use of fixed structures. Besides, Led screens had to offer a excellent image quality at close range, enable precise synchronization of content throughout the lobby and operate reliably during daily performances.

For the immersive visual project, almost 70 m² of Led screens, formed by 331 cabinets configured as vertical pillars distributed throughout the lobby. Each of them has a ultra-slim profile 29,5 mm, which facilitated its installation on irregular walls without the need for bulky structures.

The reduced weight of aluminum cabinets (5,2 Kg per unit) The structural load also decreased., while his pixel pitch 1,56 mm guaranteed sharp images for close-range viewing. They are 160° viewing angle ensures uniform color and brightness reproduction from any point, and modular design with front maintenance simplifies service tasks.

The possibility of adjust brightness and color calibration INFiLED's WP series has also allowed the Led system to be perfectly integrated with the theater's existing interior lighting.

The lobby setup has become an essential part of the hotel experience. Heaven and earth, enriching the evening of the thousands of spectators who have attended the current season. For al-media, The project has highlighted the importance of speed of supply, the reliable performance and agile local support offered by INFiLED and its German-speaking technical teams.

“We are very satisfied with your support; especially the short delivery time was decisive for us. We are convinced that choosing INFiLED has been, on the whole, “the most profitable and appropriate option compared to any alternative”, states André Lyrmann, CEO of al-media.