Spark 2026 brings together the creators of tomorrow at ISE

Samsung, next to Lab of Tomorrow, 3Cat y Mon-Sys, among others, leads a group of partners to promote within the framework of Integrated Systems Europe (WHEREAS), Spark 2026, the new showcase of the creative industries.

Of the 3 al 6 February at Fira de Barcelona, The new Spark meeting tries to respond to the need of the sector to have an event that brings together creative fields, integrando gaming, broadcast, design, live events and media inside a unique immersive experience.

Among the partners driving Spark are main sponsor Samsung; Mo-Sys strategic technology partners, 3Cat y Lab of Tomorrow; y los partners colaboradores CFLEX Event Solutions, Silver Music Entertainment and LVP – Professional Video Game League (Mediapro Group). On the whole, will support keynotes, sessions and brand experiences designed to unite the global creative community and showcase the future of digital creativity in real time.

At the core of the Spark program is a series of immersive installations and live experiences that show how creative technology is transforming storytelling and interaction with audiences. Samsung will lead the space with his IVC Series Virtual Production Indoor LED Signage. Attendees will be able to see first-hand how this LED technology allows broadcast studios, cine, XR and live events push the boundaries of storytelling.

Simon Jackson, vice president of Samsung Europe, comment that “Samsung has been working in broadcast for several years, media and entertainment, live events and gaming, designing our display technology to adapt to the specific requirements of each market. That's why, When we learned about the Spark event we wanted to get involved and support its inauguration, with the hope that it will become a central element of ISE for many years to come”.

Mon-Sys has been invited by ISE as a Strategic Technology Partner and presents its solution MoStudio in a virtual production scenario powered by Samsung, as part of the ISE Spark summit. MoStudio enables Samsung's virtual production environment to function as a complete creative hub, expanding the possibilities of how organizations create, communicate and connect through immersive visual narrative. This innovation reduces complexity to offer a complete broadcast technology stack, putting the visual language of broadcast within the reach of companies. MoStudio embodies Spark's mission of making visible tools that not only work on a technical level, but they expand creative possibilities, enabling broadcast-quality experiences that are agile, scalable and designed for a new generation of creators and communicators.

The catan broadcaster 3Cat presents an interactive experience inspired by its new video game Manairons, based on Catalan folklore. Visitors will be able to explore a three-screen cube using gesture interaction and try a demo outside the cube. Co-produced with JanduSoft and with Flop Work as a technological and interactive partner, The project highlights the role of 3Cat as a creative-technological media hub and producer of innovative digital narrative.

Lab of Tomorrow, Tomorrowland's entertainment innovation arm, deploy your proposal Floating Sky, view in Tomorrowland 2025, showing how sound, image, Lighting and operational knowledge converge to transform live environments. With the support of partners such as KLSTR, Prismax, Fisheye, XineRobotics y Areal, Floating Sky reflects the power of collaboration between creative disciplines, technical and operational, turning ideas into scalable, future-proof live experiences.

On the whole, These activations and partnerships reflect Spark's ambition to foster collaboration, inspire innovation and open new creative possibilities in different sectors. “Spark is the point where creativity and technology converge in real time”, states Mike Blackman, director ejecutivo de Integrated Systems Events. “We're proud to collaborate with partners who are shaping the experiences that will inspire the next generation of creators.”.

Spark Content Program 2026

The Spark program offers an agenda of keynotes every day, sessions and in-depth analysis. Among the speakers are global leaders such as Victor Martí, director y head of production de Netflix; Alex Boateng, co-president of 0207 Def Jam; y Jordan Schwarzenberger, CEO and founder of Arcade. Other featured speakers include Rowan Pitts, IC-VFX specialist and co-founder of MARS Volume and Bild Studios; Trevor Burk; Nick Troop, Executive Producer en Possible; Will Saunders, Creative Head del CoSTAR National Lab; y Marc Lopez, Director of Catalunya Media City, that will address everything from virtual production to worldbuilding and next-generation media cities.

ISE's historical partner, Audiovisual Cluster of Catalonia, is supporting Spark with the contribution of some of its 250 members. Su Cluster Manager, Eduard Gil, comments that “The Cluster brings together entertainment and business models on the one hand, and for other communication, advertising and events. Just like Spark!”

Access to the full program and registration, here.